When your business is online, you’ll be told time and time again that content is king and all you need to do is create high-quality text that has been expertly search engine optimized if you want to succeed in your particular niche.
Although this is broadly accurate, it isn’t the whole story; what a lot of online entrepreneurs neglect to consider is that content covers more than text alone. Content can include everything from written blog posts to videos, audio, and yes static images, all of which can be just as important as the written word!
In this post, we’re going to get into images and how to make them work for you when selling online…
High-Quality Images
Whether you are writing a blog or selling fashion via an ecommerce platform, you will find that images attract more people and convince them to buy, but only if they are of a sufficiently high quality
If you use low-quality images or stock photos which can be found on a million other websites, there is nothing to set you apart from the competition. Poor quality photos will also reflect poorly on your company, and because they don’t give a clear view of the products you’re selling, you’re not going to make nearly as many sales as you could with high-quality images which are ideally a minimum of 72 dpi and 1000 px x 1000 px.
Composition
When you’re taking photos, you should spend a lot of time on composition. The goods you are selling should be front and center in every shot, with very little going on in the background. That’s why so many people use a white sheet or cloth to act as a backdrop for their shots.
If you’re selling something small like trinkets or jewelry, and you’re selling lots of separate items, you will want to take individuals shots of each piece up close, from the back, from the side and being worn (if applicable).
You could also buy jewelry displays and take a few shots of all of your pieces together, to show that you are a professional operation with plenty of stock. The main thing to think about is showing your products attractively and from as many angles as possible so that customers can really see what they will be buying, encouraging them to take the plunge and make a purchase.
Lighting
Lighting is, if course, also important. Ideally, you should purchase a decent DSLR Camera online along with something like the D-Lite 4 Kit, which will give you everything you need to create videos that look light and bright, and which show your products in the best light possible. This is important because, if your images look dark, dingy and it’s difficult to actually see the details on the shoes or rings you’re selling, you’re not going to give visitors to your website much confidence to buy.
Use Wide Shots
Wide shots are usually a good option because they allow the thing you’re photographing to be pictured in more detail, and it’s the detail that your target audience are really interested in. If images are blurred, they’re going to ask exactly why that is and what you have to hide.
If you use these tips to take better shops, you should see an upswing in your conversion rates. Good luck!
