Security is a concern for all businesses with an online presence today, which let’s face it is most businesses. There are so many different ways for hackers to exploit businesses. This is why you need to protect all elements of your Internet activity, including social media. Read on to discover some top tips for keeping your business safe on social media.
Don’t completely eliminate social media – You may decide to have a social media lockdown, only allowing employees who manage your social networking accounts access. However, if you do this, there is always going to be a member of staff that attempts to go around the firewall, and this will make the network even more vulnerable.
Perform regular audits – You no doubt perform regular audits of other business functions, so why should social media be any different? Audits will ensure that potential security gaps haven’t crept in and that your efforts are up to date. At least once every quarter, you should check recent security threats, access and publishing privileges, and network privacy settings.
Invest in secure technology – With social media hacks on the rise, investing in secure technology is money well spent. To keep your accounts and your reputations safe, innovative and vigilant measures are required. There are plenty of tools for you to make the most of, including security software that enables you to scan for threats such as malware and brand impersonations, social media management platforms, and tools for safeguarding all of your passwords.
Make sure one person is in charge – You should have one person in charge of all social media activities for your business. This will go a long way towards mitigating your risks. If you have too many people involved, things can easily end up being overlooked.
Give your employees social media training – There is no denying that a lot of breaches occur due to employee error. It is your responsibility to ensure that all employees are cyber smart. You can highlight your security policy, your do’s and don’ts in regards to sharing, and how to use secure social media tools. You also need to educate your employees regarding what threats look like, for example, malicious accounts or phishing links.
Have a disaster recovery plan in place – No matter how much you try to protect your business, there is still the chance that a cyber attack could occur. After all, a lot of data breaches occur due to internal errors. Because of this, it is so important to have a disaster recovery plan in place. You may have heard about disaster recovery as a professional service for data centers and other big businesses, but it is actually crucial for all firms and organizations, no matter how big or small. A recovery plan will ensure you can react quickly to any breach, minimizing the damage it causes in the form of non-compliance fines, negative press, broken trust, and customers lost.
If you follow the tips that have been provided above, you can go a long way to ensuring that your business is secure on social media.