This is a sponsored post for SheSpeaks/Prudential.

It’s no secret that women typically earn less than men for doing the same work. We’ve known this for years! But, the divide digs deeper and widens further as we age out of the workforce and look toward retirement. Ladies, we are selling ourselves short by a mile. By. A. Mile.

In fact, a recent study championed by Prudential found that our retirement funds are one-third lower than our male counterparts. That means for every $10,000 a man has saved for retirement, a woman has just about $6,600 tucked into her nest egg.

Before I dig in too deep, let me back up for a second. Here are the four main concerns or challenges for women when it comes to planning ahead for their financial freedom:

  1. Women tend to have less money to save compared to men.
    • Wage & Income Gap: Women don’t earn as much as men.
      • The average woman working full-time earns 79% of the income earned by her male counterpart.1
  1. Women are a little more cautious when it comes to investing.
    • Investment Gap: Women don’t invest to the same degree as men.2 Women’s discomfort with investing comes at a high cost for them: They are apt to delay investing, invest more in lower risk, lower return investments and are more likely to run out of money in retirement.
  1. Women have a longer lifespan than men.
    • Women are Living Longer and Living Alone:
      • 5-6 years is the approximate number by which women outlive men.3
  1. Women are literally running out of time.
    • Time Gap: Women may feel they do not have enough time for financial planning. On average, women in the U.S. spend 28 hours per week on household chores – 65 percent more than the average for men.4

Okay, so, I’m officially financially “freaked out.” Because, let’s just be honest, I don’t even stack up to the least prepared women. Like me, women tend to drop the ball when it comes to saving money and planning for our financial securities thanks to lower engagement, procrastination, impulse control and an optimism bias.

I’m self-employed. I’m a work-at-home mother. I make enough to pay the bills, usually, but I don’t have an employer matching my 401K contributions, nor have I had the discipline or time (see above) to actually start said 401K.

As of right now, I’ve worked enough in “regular” employment that I’ve paid into Social Security enough to have something when I retire but

  1. At  37 years old I’m not convinced that Social Security will still be a thing 30 years from now.
  2. Even if Social Security is a thing, I’ve basically signed myself up for retirement spent in poverty.

No Florida winters, no seeing the sights, no RV from which I plan to live until I don’t want to anymore. Just me, scraping by, trying to make ends meet one measly monthly deposit at a time. What the heck am I doing here, really?

Unfortunately, I already have firsthand knowledge of what it’s like to be left with absolutely nothing thanks to a financial planning fail.

Six years ago when our home burned down we were each left with what we were wearing and whatever I’d managed to forget to take out of my vehicle and into the house. We were insured, thankfully.

Except, we were underinsured by over $50,000. We took the little insurance money we had and invested it into the purchase of a 100 year old home that needed a complete overhaul from the busted pipes to the incredibly awful windows, and cosmetically, well let’s just say I’m not into sharing before and after pictures of this place. Okay, a quick visual of the before:

Our next step was to cash out my husband’s existing retirement money and invest that into the house as well. We justified this decision with an understanding that the home itself would become our retirement fund since we plan(ned) to sell it, buy an RV and let loose the second the last kid moves out. First stop, new windows. We paid the incredibly charming salesman $9,000 in advance and anxiously awaited the return of him, his crew, our 21 brand new windows and a front entry door.

That was something like five years ago. He’s not coming back – he’s currently in prison serving out his sentence for scamming us and 10 other families in our state. The money? Gone. Another setback, and of course, I was the one championing and spearheading these decisions – from setting up our insurance, to finding this contractor.

Now that you’ve got some insight into why women face challenges when it comes to financial planning, and why we need to get better at it and how talking with your friends to help open their eyes to these facts, we can start to close the gaps once and for all.

Say it with me ladies, I’m ready to #OwnMyFuture!

The next step is heading over to the Own My Future website to dig into these issues a litter deeper, and to uncover more solutions thanks to Prudential’s efforts to educate and empower women to better prepare and protect themselves when it comes to making the best financial decisions for their families, and in the long run, themselves.

As for me, I’m off to find a Prudential advisor to help me own my financial future. Please share this post to keep the conversation about women and financial freedom going.

  1. Source: U.S. Census Bureau, Historical Income Tables Table P-40: Women’s Earnings as a Percentage of Men’s Earnings by Race and Hispanic Origin, 2016
  2. Source:;
  1. Source: Prudential Retirement analysis; National Center for Health Statistics, Health, United States, 2015: With Special Feature on Racial and Ethnic Health Disparities. Hyattsville, MD. 2016.
  2. Source: Organisation for Economic Cooperation and Development, October 2016,


Join the conversation! Look for the hashtag #OwnMyFuture on Twitter, Instagram and Facebook!

10 thoughts on “Four Reasons Why Women Aren’t Planning Ahead for Their Financial Freedom #OwnMyFuture

  1. Wow I am sorry to hear about your house burning down and everything! When it rains it pours! And it’s shocking to me to learn about women being so behind men when it comes to investing! We owe it to ourselves to do better!

    1. It was a tough time but honestly, I think I’m ultimately in a better place because of it – I’m stronger, I built my own career – though I sure do miss my old kitchen! Thank you Betty!

  2. What a powerful topic. It makes me think of my grandmother who outlived my grandfather by a few years. Granted, they both lived until at least 100, but I think about the decisions she made for her future. And that was with not knowing she’d live that long.
    I think about the way my husband and I invest and really get why this topic should be discussed.

  3. This is such a deep thing to discuss because there are so many real things you have said. It is so important to own your future. I am sorry that you went through being scammed like that.

  4. You have had some bad luck re your house burning down and running into that fraudulent salesperson. It sounds like you made a wise decision to purchase the house that needed fixing up. It’s so important for women to take a hold of their financial future.

  5. Great topic! It is so scary to think about but this is a topic that needs to have thought put into it. Planning your future is something everyone needs to think about. Sorry about your house.

  6. OMGoodness, I am sorry about your home! This is a great topic and a topic we as women need to discuss more. It is vital to make sure we own our future and that we protect our family and finances . Good to see Prudential’s efforts to educate and empower women is going strong!

  7. What a great topic for discussion. Thank-you for being brave and sharing your journey. I know so many people who are in a similar situation when it comes to retirement. On a different note .. I’m so very sorry about your house .. and the new one where you were taken advantage of. It’s especially hard when you’re one of the good guys who’s just trying her hardest!

  8. How horrible for you. I cannot even begin to imagine going through something like this. Last August when the flooding took place in Louisiana, I just about had a total melt down as the water crept up closer and closer. I kept telling my husband…grab all the photos and my craft supplies and take them upstairs. He looked at me as if I had lost my mind. Thankfully the water did not get into the house. We had two inches to spare. This would have been a catastrophe as we do not have flood insurance, as we are miles from the mapped out flood zones. We still can’t get insurance as the water levels (due to rain over the last 8 months haven’t brought the river levels down enough for us to be able to get insured.

    I’ve had our retirement (or lack of), on my mind for quite some time now. This posting has me even more concerned for our future. ‘m heading straight to the Own My Future site RIGHT NOW!

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