Marketing is integral to selling products and services to customers. At the core of marketing is branding. How your brand is perceived by consumers can make a huge difference in determining exactly who will choose to patronize your business. If you don’t have strong brand recognition in the market, it can be devastating to your bottom line. With that in mind, below are a few strategies you can deploy to increase and solidify your brand recognition.

Make Sure Your Branding Works

The first step of growing brand recognition should always be a review of whether or not your current branding works. There may be tweaks you need to make to logos, packaging and even trademarked names to increase the effectiveness of your branding. Consider exactly what groups of consumers you want to attract to your products and study whether or their branding can effectively accomplish that.

Make SEO a Priority

Today, a very important component of brand recognition is visibility on the internet. Almost every consumer now researches products online before ever stepping inside a store to make a purchase. Strong SEO, search engine optimization, is required to come near the top in relevant internet searches above your competitors. Without good SEO, consumers may not even know you exist.

Add Branding to Everything

It’s important to avoid the trap of creating generic products that are interchangeable with those sold by your competitors. One way to do this is to make sure to adding branding such as logos and trademarked names to the products themselves no matter what you sell. Even if one of your products requires a gauge from a pressure gauge distributor, you can certainly stamp it with an easily recognizable logo with your company’s name clearly visible. You might be surprised what you are able to give your company’s signature mark.

Work with Influencers

Social media networks and other online communities are now one of the primary ways consumers learn about new products. If you want to break into successful viral marketing, you need to develop relationships with influencers with large followings on sites like YouTube, Twitter, Facebook and more. They can help spread knowledge of your products better than almost any traditional marketing campaign can.

Developing strong brand recognition in a given market isn’t easy. It takes a lot of time and effort. However, focusing on things like improving the effectiveness of your branding, refining your SEO strategies and developing fruitful relationships with influencers can go a long way towards giving you the brand recognition you need to succeed in the modern business world. Give it your all.

By Lizzie Weakley

Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her three-year-old husky, Snowball.

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