Your logo represents the face of your business. It’s the cornerstone of your branding and the first thing most clients see when interacting with your company.

Here are nine important tips for creating great logos.

  1. Color Palette

Perhaps the most crucial thing in logo design is the color palette. Color conveys emotions and is an efficient way to communicate the core values of your company.

Depending on your business goals and your offerings, you might opt for a streamlined palette of few colors, a monochromatic palette, or a colorful palette.

  1. Templates Are Your Friend

When it comes to powerful logos, you don’t have to reinvent the wheel. There are numerous free templates you can use as the basis for your business logo. Templates help you stay within tried and tested practices while avoiding common pitfalls.

  1. Great Logos Speak For Themselves

When designing your logo, aim for a clear branding message. Your logo should tell people what your company is about at a glance. The best logos are instantly recognizable and explain what they represent without ambiguity.

  1. Use Powerful Tools

There are numerous tools you can use to create your logo. From simple painting software to Adobe Photoshop, the only limit is the skill of whoever designs the logo. However, creating a logo doesn’t have to be a hassle. Check out Adobe’s own logo creator for an easy and free tool to craft your business logo.

  1. Stand Out

Your logo will have to compete with the logos of numerous other competing companies. That is why it’s important to stand out for the right reason. A cleverly designed logo will help differentiate your offerings.

  1. Follow the Trends but don’t be Cliché

Thanks to the internet, it is now easy to see which logos are currently most successful. However, blindingly following the trends might cause you to lose your individuality and get lost in the crowd.

  1. Elegance and Simplicity

The most successful logos, including those of giants like Coca-Cola and Apple, are sleek and elegant. Just because you can pack your logo with numerous fancy elements, it doesn’t mean you should.

  1. Tell a Story

Good logos tell a story. Like Amazon’s a to z logo, your logo should tell people what your business is about. The best logos are filled with messages, such as the FedEx logo that features an arrow made of negative space.

If your logo just looks fancy, it will quickly become boring or even irrelevant. Always try to connect the design elements with your business values.

  1. Professional Logo Design

Finally, you don’t have to design your logo alone. Most great logos are the product of collaboration between visionary entrepreneurs and professional designers.

Get Your Logo Today

If you need a truly spectacular logo, don’t hesitate.

Write down some notes and contact a designer with your ideas today!

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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