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Category: Marketing

woman holding book and pink box
Business Tips·October 24, 2022

Branding Your Brick and Mortar Store

If you have a brick and mortar store, chances are, you’ve spent a lot of time researching the building that you’ve…

5 Reasons Why Influencers Are the New Way of Marketing
Business Tips·September 28, 2022

5 Reasons Why Influencers Are the New Way of Marketing

Marketing is a feast for the mind. It’s interesting and varied, enticing us with opportunities to increase brand awareness, compelling us…

Guide to Marketing Toward Your Desired Target Audience 2
Marketing·September 20, 2022

Guide to Marketing Toward Your Desired Target Audience

No matter what type of business you have, understanding your target audience is essential to successful marketing. You need to know…

6 Creative Ways to Market Your Business to Gen Z 1
Business Tips·September 19, 2022

6 Creative Ways to Market Your Business to Gen Z

Gen Z might be more challenging to crack than any generation, with their Google-knowing, media-savvy social selves. That doesn’t mean they…

macbook pro on brown table
Marketing·September 12, 2022

How To Tell If Your Marketing Is Working

One of the biggest challenges that all businesses come up against is making sure that their marketing is working for them.…

turned on led signage and decors
Business Tips·August 23, 2022

3 Practical Ways To Advertise Your Business Offline

Marketing your business can be a confusing prospect for many people, especially for first-time entrepreneurs. There’ll be market research, data analysis,…

assorted billboards
Marketing·August 22, 2022

How To Cut Through The Noise With Your Marketing

Every day, thousands of brands compete for our attention through online adverts, emails, sponsorships, billboards and flyers. So many of them…

photo of pen on top of notebook
Blog·July 26, 2022

7 Reasons to Use Content Marketing for Your Business

Content marketing is a powerful marketing strategy that can help improve your business’s online presence and generate leads. While many businesses…

5 Digital Marketing Strategies Your Business Needs to Use This Year
Business Tips·July 18, 2022

Three Things You Can’t Avoid If You Want A Successful Business

There are a lot of things that need to come together in order for a business to operate successfully. You need…

woman in black coat
Marketing·June 17, 2022

2 Ways You Can Rebrand Your Business

Sometimes your business won’t turn out the way you imagined it would, and because you’ve learned a lot along the way…

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Erica R. Buteau

Stories, strategy, and a life built in the North Country.

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