A father and son working in a family business, harvesting cider apples in an orchard.
The image source is Envato.
2020 was a tough year for businesses. It didn’t matter the product or service that was sold, everyone took a hit. Though the gross domestic product (GDP) for the third quarter was over 30 percent, it was a drop in the bucket for businesses that lost most of their profits. However, 2020 is in the past. It’s time to focus on 2021. Things will continue to change as the clock strikes midnight on January 1st. You and your family need to be ready for them. So, here are some tips on how to elevate your business brand in the new year.
Increase Social Media Usage
You may run a family business that’s been around for less than a year or been in operation for decades. This isn’t something people see these days of corporate giants. So, why don’t you promote it? A way to do it is to increase your social media marketing. It doesn’t mean you need to stop building a client base while posting material for hours. You need to select the platforms that fit your business. When you do, look into scheduling programs to batch your posts for quick delivery.
Increase Your eCommerce Presence
Companies that had little or no online presence before the pandemic of 2020 definitely had one toward the end. During the heat of the crisis, establishing an eCommerce platform was the only way for them to maintain a revenue stream. You probably did the same. However, you might have felt it was only temporary. You can’t do that any longer. It would help if you established a permanent stake on the internet. Think of it this way: you’ll have an additional income stream when you reopen your brick-and-mortar operation.
Consult With A Branding Firm
If you want to create a brand for your family business then you want to take a look at a branding agency in New Jersey or your particular locale. There are plenty of organizations within the state to help put a unique stamp on your company. For example, you and your family might own a diner that isn’t as well-known as some of the others in the state. To right the situation you would hire a company to generate a brand. They would discuss your needs and design a campaign for both the real and digital worlds. The return on your investment would be well worth it if your customers and revenue increased.
Professionalize Your Business
The events of 2020 might have made you realize that your family can’t do everything on its own. While you’re good at production and customer service there might be a lack of leadership at the top. In this situation, you want to professionalize your business to elevate its brand. Professionalization doesn’t mean you sell the business. Rather, it involves hiring an outside person to manage the business. The managers and administrators you hire can help you by focusing in your policies and procedures to create better efficiency. Doing this will also help release some pressure from your family so they can concentrate on other parts of the business.
Strengthen Family Commitment
What happened in 2020 damaged even the strongest families. If that happened with yours, there might be some members that doubt the health of the business or decide to embark on another project. This can’t happen if you want to elevate the company’s brand. You need to get the family together and work to strengthen their commitment to the business. If you’re the one who feels out of touch, then you need to designate another family member who is dedicated to elevating the company to the next level. Don’t force decisions. Let everyone speak their mind and address their concerns one at a time. Hopefully, this encourages everyone to hold on and generate new ideas for 2021.
Conclusion
If you’ve carefully read the advice listen above then you’re on the right track for 2021. Don’t delay until the start of the year to take the necessary steps. Even if events are too chaotic right now, try to carve out some time with your family to make plans for the new year. It’s going to take patience and determination to turn these ideas into reality. However, the more your push through the easier it will get. As the calendar turns to 2022 you’ll be proud of how well your business brand was elevated the year before.
