Branding Your Brick and Mortar Store

If you have a brick and mortar store, chances are, you’ve spent a lot of time researching the building that you’ve chosen. You will have taken a look at footfall, traffic passing by, accessibility by car and public transport, size of the store and so much more. This will all help to ensure that your target demographic are exposed to the store and that them (as well as you and your staff) can get to the store easily. It will also ensure that you have sufficient space for your stock and to display everything as you wish to. However, this isn’t where the journey ends. You need to make sure that you brand your brick and mortar store properly. Here’s some information that will help you to brand your store as best possible.

What is Branding?

Let’s start out by understanding branding. Branding is a business process that separates your business from its competitors. It is a brand name that your company will operate under. It’s a logo that people will grow to recognise. It’s any creative element associated with your brand that helps customers to differentiate your products from similar ones offered by other businesses. Many businesses spend a lot of time getting their branding up and off the ground. But they forget to apply it to their actual store.

Store Signage

The first area you’re likely to implement your branding in your store is on your store sign. Chances are, you’ll have your brand name and logo featured on the sign outside of your shop. There are countless ways to design this, so work with professionals to find the right type of sign to match your brand aesthetic and appeal to your target demographic. This could be lighted, fluorescent, bright, neutral or anything else.

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Colour Scheme

You’ll have to choose a colour scheme for your store. This should vary between neutrals and your branded colours. If you have everything in your branded colours, you could find that things quickly become overwhelming and too bright or cluttered.

Scent

Have you ever considered using scent in your brick and mortar store. Scent can impact people’s emotions and you can create certain associations between scent and your store. You can use hotel fragrances, or other scents distributed through a diffuser, to spread great smells around the space. Avoid using scented candles, as flames could pose a safety hazard in your store.

Music

All stores play some sort of playlist to keep some background noise going. This prevent awkward silence and you can actually choose songs that awill appeal to your target audience, encouraging them to spend more time in your store and building associations between your store and things they love. Do some market research and determine what your target audience enjoy and regularly listen to.

These are just a few starter steps, but hopefully, each will help to guide you on your journey towards branding your brick and mortar store as soon as possible.