Gen Z might be more challenging to crack than any generation, with their Google-knowing, media-savvy social selves. That doesn’t mean they can’t be targeted using marketing campaigns. Here are six creative ways to market your business to Gen Z.
1. Create Content That Involves Young People Today
Ensure your content touches on trends that engage Gen Z. Many of their favorite brands (such as Taco Bell and Uber) have Snapchat accounts that share exclusive content. Some fans create dedicated Snapchat accounts to follow those brands. If you’re considering engaging this generation, pay attention to trends and create content related to the latest ideas.
After creating your content, be sure to utilize SEO best practices as well. SEO, or Search Engine Optimization, is a major factor in today’s digital world. Proper SEO implementation can make the difference between success and failure for any content-driven project. An seo agency makes sure that your content has the best chance of making it to the top ranks of Google and other search engines. With researching keywords, creating relevant tags, optimizing meta descriptions, and additional facts about SEO boosting powerful tactics, you can make sure that your content is seen more often by potential customers and readers.
2. Create Eye-catching Content To Be Shared on Social Media
Try to make your content viral, marketable, or tweetable. Social networks like Snapchat, Facebook, and Instagram have made it easier to do this, as they allow users to share content directly with their followers. That way, you can avoid the headache of promoting content by yourself. Use animations, GIFs, and videos to catch their attention.
3. Consider Mass Texting
A mass texting service can make it possible to send messages to lots of people in a short period. It is the way to go if you’re worried about your email messages not being read. It will reach the thousands of Gen Z who are on their phones anytime. Since the service is more affordable, you won’t have to spend more than what is budgeted.
4. Use Influencers of Trendsetters
If you want your content to be shared as quickly as possible, it might be a good idea to work with influencers and trendsetters. These people are the faces of Gen Z — they’re the ones young people trust and see on their newsfeeds. They’ll be sure to share if it’s content that meets their needs and interests. So, make sure your message is directed towards them, too.
5. Create Content in a Relevant Way
Keep your message short and sweet so it can be easily shared on social media. To make sure the content you’re creating is relevant, reach out to young people in your local community. Ask them what they do on their phones, in their spare time, or why they love the social networks they use.
6. Focus On Selling Experience and Not Products
To appeal to this generation, ensure your content addresses the right needs. In other words, don’t focus on selling a product; instead, focus on selling a relatable experience. You could develop an activity or event that builds relationships with Gen Z. It could also be a competition or giveaway that involves your customers at their favorite hangouts.
More Tips for Marketing Your Business to Gen Z
Invest in Video Content
It’s no secret that Gen Z loves video. It’s a more interactive and informal way of talking to your customers — and marketing videos are more accessible than ever to create. Many businesses have embraced the power of video, including Red Bull, which has its own YouTube channel. But it’s not just about watching: Gen Zs have been documented as making programming decisions based on their favorite TV shows and music videos.
Be Accountable for Mistakes
As Gen Zs make their decisions based on their safety and security concerns, they want assurance of the quality of your company’s products or services. For example, in a research study by Yelp, users were asked about their experiences with businesses on social media.
The same survey asked about positive and negative experiences with a company’s website. The results found that people who had dealt with a business online were more likely to return to them as customers.
Emphasize Your Dedication to Privacy and Security
Regarding privacy, it’s essential to understand the issues Gen Zs face. For example, one of these issues is trust. Businesses must concentrate on transparency in their operations and policies.
A company’s reputation for honesty and transparency could be the basis for a new customer base. When dealing with Gen Z, ensure you promote a secure and private business environment to win their trust.
Bottom Line
While it might be tempting to play the part of Gen Z by copying the characteristics of this generation, you’ll find that your efforts will be short-lived. After all, you can only go so far before Gen Z turns its attention elsewhere for fresh ideas and originality. However, you can still use some of these ideas to market your business to Gen Z.
