Every business owner wants to attract more customers because this can help your brand to earn more money, compete with bigger brands and improve your reputation. Acquiring new customers can be tricky, however, and an area that many businesses struggle with.
There are a few effective strategies to try and combining these could have a powerful effect on your business and help you to grow your customer base significantly. It then becomes much easier to acquire more customers which can drive further growth. So, if you are struggling to get new customers or you simply want to attract more then read on for a few suggestions.
- Promotions
Brand loyalty goes out the window when there is a good promotion to take advantage of. Running a promotion can lure customers away from the competition and help you to attract new customers – it is then a case of winning them over with a high-quality product/service and positive experience with your company. Good promotions to run include:
- Buy one get one free
- 3 for the price of 2
- % off when you spend X amount
- Free gifts
- Adjust Pricing Strategy
Similarly, a slight adjustment in your pricing strategy could have a significant impact on sales and help you to acquire many more customers. Customers will compare multiple businesses with price being one of the key determining factors. Therefore, by making your product/service slightly more affordable than the competition, you should see a sharp rise and the increase in customers should make up the earnings difference.
- Improve Online Experience
As mentioned, the consumer will usually browse at a few different businesses before making a decision. You can win over more customers by providing a fast, seamless and secure online experience. This will require having a high-quality company website and using a reliable web hosting company like Onyx to deliver a stable and fast website for visitors.
- Use Customer Reviews
Every brand says that their products/services are the best available but it is much more believable when it comes from your previous customers. Ask for reviews after every order (this may require an incentive) and then place positive reviews in highly visible spaces online, such as the company website and on social media.
- Referrals
Leading on from this, if you can get your existing customers to recommend your brand then it becomes much easier to attract new customers and all the hard work is done for you. You will need to create an incentive for customers to refer you, such as a percentage off of their next order and the first order for the new customer.
- Digital Marketing
Increasing your visibility online with digital marketing is a smart way to attract new customers, increase traffic to your site and improve your brand reputation. The internet is a competitive arena, so it can be hard to stand out from the crowd, but through digital marketing techniques, you can increase your visibility which will help you to attract new customers.
Combine a few of these strategies and you should notice an immediate positive impact on customer acquisition and sales.
