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When it comes to running a business, there are opportunities to expand your horizons and take it to a global scale if it was preferred. Nowadays, there is more accessibility when it comes to expanding your business beyond your local territory. So with that being said, here are some tips to expand your business globally.

Do Your Research On Territories You’ll Operate In

Firstly, it’s important to do your research when it comes to the territories you’re looking to operate in. There are going to be different work and lifestyle cultures that you’ll need to acknowledge and respect when it comes to operating and doing business. You may want to figure out which areas are best to target for your product or service, and which areas that might not be so successful in your ability to sell. Some countries might do better than others and it’s important to understand the logistics and distributions and setting up the right suppliers. It takes a lot of research and time, even if it’s easier nowadays to go global than it was some twenty years ago.

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Offer Bilingual Services

When you’re dealing with multiple countries and different languages when it comes to customers, you might want to try and expand your customer services by operating a bilingual answering service. It’s very much known that there are key languages that are pretty much universal to most people but still, it can offer respect and value to your business, to try and offer customer service opportunities for customers who may not speak a universal language like English.

By offering these services, you’re going to give your customers something to positively talk about when it comes to your business. Customer service is one of those elements in business that can be really critical, so make use of it where you can.

Use Social Media To Your Advantage

Social media is a wonderful thing to have and it’s something that you’ll want to take full advantage of when it comes to your business. It has so much potential reach on a global scale, that it’s certainly worth doing more of where you can. Try to get your business onto multiple social media platforms and take advantage of what’s available and what works best for your company. It’s all about finding your niche, creating quality content, and interacting with your followers.

Network Overseas & Online

Networking is a key part of any business to build on its success. You never know who you’ll meet in life and when it comes to networking, the more you can do, the better. If you’re trying to expand overseas, then you’ll certainly want to try and get out there and networking overseas. If you’ve not got the time or funds to travel, then you can just as easily do it online too with platforms like LinkedIn being very popular.

Expanding your business to a global scale can take time and a lot of preparation and planning. Use these tips to slowly build up your success as a potentially global organization.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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