In the last few years, social media has ultimately gone from being a brand-new idea to being a total nightmare for most marketers. Out of all the platforms out there, it would seem that social media has gone through some of the biggest changes around. If you want to be good at social media marketing or if you just want your brand to stand out from the rest, then this guide will help you to find out everything you need to know about that.

Choosing the Right Platform

At the end of the day, there is no shortage of social media sites out there. The number of sites on the internet is growing more and more by the day. Sharing your content on the right platforms and at the right time is ultimately the best way for you to grow your business as well as your audience. If you choose the right platform, then you will soon find that your clients can connect with you more and that you can reap the benefits of this with ease.

Create a Content Calendar

It’s also very important that you try to create a content calendar. When you do this, you will soon find that you can find the best sites for your products and that you can also make sure that you are getting the best result out of your hard work. If you are a video production company then being on YouTube is a must. In this instance, it would be helpful for you to tease any upcoming videos that you have available as well so you can get fans hooked not just for now, but for the future as well. If you have a bakery, being on Instagram may help. Check out Instagrams algorithm to find out more.

Encourage Engagement

At the end of the day, social media should be just that- social. This doesn’t just apply to those who use the sites for fun, because it applies to businesses too. If you want to take advantage of social capabilities, then you need to encourage positive interaction as much as possible. Post any content that people may want to read and also make sure that your site is as interactive as possible. If you do this, then you should be able to take advantage of any social media benefits while also being able to connect with your fans on a bigger basis.

Never Over-Promote

Another trap that so many businesses fall into is acting as if social media is like any other kind of regular advertising. You don’t want to promote yourself in every single post because you also need to create content that people enjoy. Promoting is fine every now and again. If you are stuck as to how much you should be promoting your brand, then why not follow the one-in-seven rule? This says that for every promotional post, you need to have 6 that are based on valuable content. If you do this, then your clients won’t feel as though you are constantly spamming them with invaluable posts.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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