Marketing and videos are a winning pair, especially within the last few years. Of course, the video has long served as a way to advertise, from the commercials of the 1960s to popular ad videos on YouTube. You can market your products and services with digital commercials that resemble a newscast, with a report sitting behind a broadcast desk. Or, your video can display animation and impressive graphics that make people want to find out more about your business. No matter which approaches you to choose, it’s easy to see that video has indeed become the norm in our daily lives.
Video marketing is efficient and convenient for the customer, but this method of advertising also gives companies versatility when reaching their audiences. Studies have even shown that online video is 600% more effective for marketing than direct mail and print advertisements combined. Here are some of the reasons video advertising is so effective in 2020.
People Are Interested in Video
A surprising 75 million people in the United State watch online videos daily. If you mention the word ‘video’ in the subject line of a company email, you’ll see a click-through rate increase of about 13%. It’s also important to note that about 50% of all videos are watched on a mobile device so you should ensure your videos are compatible with tablets and phones to get more engagement.
Marketing experts estimated that by 2019, internet video traffic would make up 80% of all customer online traffic videos. Be sure to include essential information in your videos without making the videos too long; videos that are about two minutes long usually receive higher engagement. You can also increase consumer interest by adding cliffhangers to your videos. Tell viewers to look out for the next video in the series, or promise to answer a question or provide solutions for a customer concern in upcoming videos.
Social Media Marketing
Social media is a part of our everyday lives, so it’s best to market on social media. Social media videos expose you to potential clients and keep you connected to current customers. While images and text can be effective, social videos get an astounding 1200% more engagement than written and image-based advertisements. If you have a Facebook account for your business, you can increase engagement by 33% when you post videos on your page.
Traffic, Leads and Sales
Generating online traffic can create leads and these leads often produce sales. So, the more traffic you generate, the more sales you can obtain. Video marketing yields a 157% boost in organic traffic. If you have an embedded video on your website, you’ll get 55% more traffic. When you use video marketing, you can increase your revenue by 49% compared to other methods of advertisement. Videos also boost landing page conversions by 80%.
Video is the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. 90% of users say that product videos are helpful in the decision process. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales.
Search engines are always searching for content that is popular among viewers. Few things produce longer page views as a video. It’s also important to note that YouTube is the biggest search engine after Google. If you upload your marketing video on YouTube and link it to your business website, you’ll have a better chance of ending up in an online search. This likelihood increases more when you promote your video on social media.
Viral videos are big these days; 92% of people who watch mobile videos share them. So, this form of marketing is a great way to reach lots of people while displaying your company’s “personality” and values. If you want to get people talking, share videos with a catchy song, or high-quality images that make people want to learn more about what your company has to offer. The more entertaining and informative your content is, the more people will share it.
Marketing videos are an increasingly popular way to inform and engage consumers. This is a marketing trend you should incorporate into your advertising budget no matter the size of your business. Whether you want to create tutorial videos, upload video commercials, or provide product demos, there is a compelling way to get the message of your company to your client base.