Content is king when it comes to growing and promoting your business. With that in mind, there’s one form of content that you should start focusing on more than most; video. 

Why? Because modern audiences have short attention spans. People aren’t as keen to read things as they used to be. So, videos are a smart way of engaging with people and keeping them hooked for longer. Less effort is required to concentrate on a video, but how do you create excellent marketing vids for your business? Well, here are a few tips:

Understand the difference between marketing and advertising

Firstly, understand the purpose of your marketing videos. Yes, you’re trying to influence the consumer and increase your sales. However, there’s a difference between creating videos for advertising purposes and making ones to market your business.

A marketing video should be based on a specific topic that audiences find interesting. A great example of this is a how-to video. You’re providing the audience with something valuable, while also promoting your company at the same time. An advertising video is far more direct and is basically just a short video that blatantly promotes your business. 

For your marketing videos to be successful, they have to offer value to the viewer and not be overly blatant in your promotion. 

Work with a production company

Don’t underestimate the value of quality when producing videos for your business. Anyone can pick up a camera and film a video, but that doesn’t mean it will look good. It’s potentially beneficial to seek out something like R6 video production to help you produce high-quality video content that will impress your viewers. Professional videos make your business look more professional and trustworthy. This works wonders for your brand image, ensuring you get more out of the videos themselves. 

Plus, working with production companies lets you create all kinds of videos. This includes animated ones that help you talk about certain topics and provide visual guidance for the viewer. Quality videos will always outperform low-quality ones, so bear that in mind. 

Ensure they’re relevant 

If you had a look online, you’d find loads of great marketing videos that perform really well. However, don’t fall into the trap of copying these videos just because they get lots of views. The key thing to think about is if a video is relevant or not. Will it actually relate to your business and the services you offer? 

If it doesn’t, then there’s no point in making it. Sure, you get lots of views, but the views you get will be from an audience that’s not interested in your business – they’re just interested in the video content. So, avoid going for what’s trending and focus on video ideas that relate to your company. With that in mind, consider the topics that are most popular in your sector, then make videos around them. 

When done correctly, marketing videos can be highly effective. Follow these three tips to produce the best videos around and grow your business. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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