In the big wide world of business, you’ve got to remain competitive. Whether you’re a small business or a big fish there are always going to be people after your place in the market. When you are working in a specific industry such as healthcare it can be incredibly complex for an entrepreneur. Perhaps your background has been within the medical industry but now you’ve been thrust into the healthcare IT sector, now you’ve got to figure out how to keep your company competitive in a unique industry. What are the ways that any entrepreneur can do this?

Present That Veneer Of Professionalism

If you are a small company trying to make a splash and you’re struggling to acquire clients or customers, professionalism goes a long way. It’s not just for the benefit of those people using your product but it’s also the employees that you need to inspire. This means that in the healthcare industry you must provide that veneer. It could very well be about giving them the basics. In the healthcare industry, your employees need scrubs. And companies like Grey’s Anatomy Scrubs provide plenty of those types of resources. If your employees need access to certain systems or Electronic Health Records (EHR) there are companies that can provide this as well. And when you think about that veneer of professionalism it can be to the detriment of the employees. You have got to lead from the front but also give the employees what they need to do their jobs properly.

Understand The Unique Challenges Of The Healthcare Industry

The healthcare industry is not like any other. It’s incredibly competitive but it’s also very vulnerable. Partly this is due to the vast array of regulations and this means that you’ve got to keep an eye on what is going on. One of the biggest traps that many healthcare companies fall into is a misunderstanding of the pace. If you’ve come from another industry thinking that you can apply your own sense of dynamism to the healthcare industry you might be mistaken. The healthcare industry isn’t like marketing or tech; there is no speed in which you should operate. The healthcare industry is all about the needs of the patient. And this means that you may have to dial down your approach or operate much slower than you are used to.

Focus On One Issue At A Time

Building a customer base is about providing one unique advantage. In the healthcare industry being able to focus on one specific problem is key. It gives you the ability to focus on that issue in a holistic manner and fix it before moving on to the next one. The issue doesn’t necessarily have to relate to the customer base, it could very well be to do with the tech. At the moment we’re in an exciting time as healthcare technology is improving in leaps and bounds. It’s not just with the aforementioned EHRs but many healthcare companies are using technology to provide better services to customers and increase communication. 

Remember The Purpose

As the healthcare industry is treated as a business we can tend to focus on the profit more than anything else. It’s important to remember that the focus is, and always will be, on the patient. Everything depends on the patient being well and having the service that they deserve. When it comes to the technical aspects, or the marketing, these are all secondary to making sure that the patient leaves the hospital healthy and happy. We can lose sight of the purpose when running a business that’s exclusively fee-based. This means that we need to remember the employees’ needs and provide a culture that is supportive. If an employee is struggling it’s not fair to put extra pressure on them. Targets don’t work in the healthcare industry. If we can turn our attention to the more holistic aspects of care this will prove more beneficial to everybody.

Keeping your business competitive can force you to go overboard with your marketing or focus on the financial aspects of the healthcare industry. But it’s about delivering services to the people that need our help. It sounds very simple but we’ve got to remember that a competitive business doesn’t just focus on the finances but it provides the service that it sets out to achieve. In order to keep any business above board, if you can focus on the customer you are doing your job. As an entrepreneur, it’s important for you to focus on the well-being of everybody beneath you. From your customers to your employees, everybody operating at 110% will naturally keep your healthcare business competitive. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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