We all know that owning a small business is hard work, it can often feel as though you’re chasing your tail and not getting very far to start with. However, it’s essential that you stay ahead of your competition that you must consider leveling up as soon as possible. If you don’t keep up with your competitors and stay ahead of the game, you’re likely to need help sooner rather than later. Many businesses fall behind their competition purely by just not keeping up-to-date with current trends and technologies. So how are you able to level up your business, and what unusual ideas may help you in the long run?

GPS

Technology and business are huge now and can be found in all areas of every business you come across. From fleet tracking to finding out where your delivery is, GPS is everywhere. Most new mobile phones have GPS enabled, and be unable to track movement, and share data surrounding this can be incredibly useful for any business owners. Going into depth about this technology and how it applies to your business is a great way to level up.

Creative marketing

Most new business owners know the basics when it comes to marketing their business. There are so many different options now, and many of them don’t particularly cost much money but do take time. Obviously, creative marketing ideas are going to help you stand out from the crowd. This is why many big businesses spend millions on their marketing campaigns, especially around Christmas time. On the flipside of this, however, you do find some people come up with another idea and share it online for the public to run with. This has been successful for some people, and it certainly doesn’t hurt to try. Alternatively, using avenues such as YouTube and Instagram, where influencers are able to market your new business willingly. This may not be the cheapest option, however, as it really is the most effective right now.

Technology overhaul

If all of your mobile phones are a little bit dated, and your desktop PC is running out of steam, then looking into upgrading your technology will get you moving a lot faster. It’s not until you start using a speedy laptop, or a phone that does what is asked of it the first time, that you realize just how much your technology needed to be updated. With this, it may be worth consulting an expert, especially if you’re working on a LAN or via communications over the Internet. Either way, it’s best to make sure you level up your technology regularly. Your competitors will be, and it’s important that you don’t lose time waiting for things to load.

Investing time and money into your business is all you will seem to do in the first two years at least, it is often reported that you don’t start making a profit in business for quite a while usually. Since you don’t need to invest all of the money you take back into the office this if possible. It’s tough, but you won’t regret it!

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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