It’s easy to get a new business started, but it’s also true that it can be difficult to find success in the early days. One of the main problems is that it’s an uphill battle getting new customers to believe in your project. People are naturally drawn to the things that they know, which means getting them to switch to a new company can be tough. One way to help you achieve this goal is to “legitimize” your business, which is essentially about presenting yourself as a professional operation, rather than as an amateur side project. Below, we take a look at a few ways how you can do this. 

Take it Seriously

If you don’t take what you’re doing seriously, then there’s no chance that anybody else will, either. So it all begins with you. While you might have started your business on a whim, if you’re going to do it, then do it properly. This means believing, at your core, that you have something to offer the world, and that you’re not just making up the numbers or “playing” as a business owner. 

High Value to Customers 

The finest way to ensure your business is taken seriously is to offer a high level of service to your customers. So take a look at your operations, and make sure that everything is watertight. Are your products and services at the top of their game? Can they be improved? And what about your customer service? It’s all good and well telling the world that you’re serious about what you do, but it’s much better if it comes from other people. If you deliver a first-rate job to your customers, then word will spread — people will take notice. 

Get the Look

One of the best things about the internet is that it’s a pretty level playing field. You don’t need to have a huge budget to look the part in digital spaces; you just need to do things correctly. For your website, make sure you’re working with a company that can provide high-standard website design. Your site will most likely be the first time your audience interacts with your business, and if it looks just as good as anything else out there, then people will have no doubts about the professionalism of your outfit. Your social media channels will also be an excellent outlet; there, you can establish your expertise by offering the best content in your industry. 

On your website, it’s also recommended that you have as much information as possible, including your phone number, address, email address, and so on. People like to know they can get in touch.

Extra Hands

You can’t do everything yourself. Make your business better, and make it appear larger than it is, by outsourcing some of those time-consuming yet important tasks. Your social media accounts, for instance, could be managed by a third-party, as can your incoming telephone calls. It’ll make you feel more professional, too, since it’ll no longer just be you working alone. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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