Digital agency companies are professionals who specialize in all things digital. So, you have your website and it has all the essentials a decent website should have: good copy content, eye-catching images, easy to navigate and a well set out page design. You are ready for the orders to start coming in, your inbox to fill with inquiries and your phone to start ringing off the wall, but yet to no avail. Sometimes, it can take time for your website to start performing optimally. Digital experts can speed this process up for you with their proven marketing tools.

The idea of a successful website is to encourage users to be able to find you easily when searching for your products or services. However, there is no harm in seeking out your own customers instead of waiting for them to find you. A digital advertising agency that offers email marketing campaigns could be the answer you have been looking for. Research shows that email marketing can provide a better return on investment than any other marketing channel. Email marketing is now more popular than direct mail, which makes sense when you take into consideration printing and distribution costs. Emails are more easily measured and more easily targeted to a specific audience too.

The importance of your email content, design and impact can be equally important as that of your website. It needs to instantly grab the reader’s attention to stop it from being sent to the trash folder. It’s worth considering who your target audience is when composing a campaign. Your audience will affect your tone and content. You may need more than one email if your target audience is wide, as one email design may not be suitable for all. You may also want to consider how you are going to track your campaign and its success. Do you have a reporting system in place or do you need a digital agency to do this for you?

You also need to consider other SEO services. Of course, keyword research and on-page SEO are both essential. But how else does the company intend to make your website more visible online? You will need to look into this too. Social media marketing is one of the most common and important tools today. You will also need to ensure your website is optimized for mobile use too. If it is not, this can have a negative impact on your SEO efforts, and quite considerably as well!

Website optimization is an excellent way to encourage your website to appear higher in search engine rankings. However, sometimes it can take a while for your website to climb the ratings as, typically, Google prefers websites that have been up and running for some time because it shows they are reliable. Thankfully, there is an alternative way to boost you to the top of the results in a smaller time frame, and this is by use of a paid search or a pay per click service.

A top digital agency would be able to advise you on a package such as this. Basically, you need to choose a batch of relevant keywords and build a campaign from here. You then look at the competition and decide on how much you will be willing to pay for a click through to your website. You may be willing to pay more for a keyword that will generate you more revenue. For example, a car sales garage may be willing to pay $1 per click for a search on cheap used car sales, but willing to pay $4 for new Audi for sale. If a keyword is going to potentially bring you higher revenue, it is worth paying more to appear above your competitors. Of course, paid search is not suitable for all businesses, especially if your budget is limited.

So there you have it: some areas to think about when it comes to boosting your online visibility. We hope that the information that has been provided in this blog post will prove to be a useful starting point in terms of helping you to build and develop online. Good luck on your journey!

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

Leave a Reply

Your email address will not be published. Required fields are marked *