Most founders work “behind the scenes” not out of choice, but out of necessity. They simply don’t have the time to write, edit, and publish the posts required to elevate their profile on LinkedIn.
Yet, while ensuring that their business is successful might be the number one objective, founders who don’t invest in their personal brand could be missing out on the unparalleled benefits that can come from doing so. From opening up new career opportunities to marketing your startup, personal branding can be a one-stop shop powerhouse for pushing forward.
And now, there’s no reason to miss out on those benefits just because your schedule is full. The LinkedIn personal branding service from Playbookz allows busy founders, execs, and consultants to get all the advantages of having a strong personal brand without doing all the legwork themselves. In fact, the process can be as hands-off as they want it to be.
In this post, we’re going to take a deeper dive into Playbookz, including what it is and how it works, and try to figure out whether or not it’s a worthy investment. Let’s dive in.
About Playbookz
First up, who exactly are Playbookz? Based in North Carolina, the team behind Playbookz has combined content marketing experience that runs into the decades. Now, they’ve collected their vast experience and expertise to create a LinkedIn personal branding service that promises big — and lucrative — results.
In fact, they’re so confident that they say their services help to build ultra-profitable personal brands. And this isn’t just brand bluster; based on the reviews that Playbookz have received from past clients, their processes really do yield great results, with many saying that they received many opportunities within the first thirty days. Playbookz offers a 30-day money-back guarantee, too, which demonstrates their confidence in getting results.
So, how does it work? This is a ghostwriting service, so in other words, the talented team behind Playbookz will research, write, and publish the posts, but they’ll do so from your LinkedIn account, which means your name will appear at the top. If you’ve been wanting to build your name on LinkedIn but haven’t had the time to write even a single post a week, let alone 3 – 5 posts, then Playbookz’s service could be just the solution you’ve been looking for.
How it Works
Playbookz take a personalized approach to their personal branding service. You won’t get any cookie-cutter posts that sound like they could have been written by anyone. You’ll get tailored, on-brand content that you’ll closely identify as your own — only without the inconvenience of having to write it yourself.
The process is customized for each client, but typically involves the following steps:
Regular Checkins
You and the Playbookz team will discuss industry events, trends, and data that can be tied to your experience, as well as creating other content ideas. It can also be a hands-off arrangement, too, where the Playbookz team simply gets on with things without your involvement.
Creating Quality Content
The expert team behind Playbookz will get to work on creating quality content that aligns with your voice, reader expectations, and what’s worked in the past for other clients. They’ll put together a full content calendar and publish 3 – 5 posts per week, depending on the selected package.
Ensuring the Content Gets Traction
Playbookz leaves nothing up to chance, working hard to ensure that the content published under your name gains traction from the first moment it’s published by working with prominent names from within your industry.
Keeping Momentum
Once everything’s up and running, Playbooks will monitor performance, reuse or refresh content if necessary, and all-around ensure that your reputation on LinkedIn is moving in the right direction.
What’s Included in the Playbookz Package?
Playbooks actually offers a variety of different packages, allowing professionals to choose the one that’s right for their needs. These packages are labeled ‘Basic,’ ‘Growth, ’ and ‘Accelerate.’ Let’s take a look at what’s included in each.
Basic
- 3x posts per week.
- Engagement seeding for post traction.
- $ 3,500 /month
Growth
- Everything from the basic package, plus:
- 2 additional posts per week.
- Key influencer engagement
- Personalized welcome messages for up to 25 connections per day.
- $ 4,900 /month
Accelerate
- Everything from basic and growth packages, plus:
- 3 additional posts per week.
- Comment responses
- Business opportunities notifications
- $ 6,500 /month
The growth package is the most popular. Choosing the one that’s right for your needs will depend on a variety of factors. Keep in mind that there’s a 30-day money-back guarantee, so you can try a package without feeling overly committed to it — and you can also cancel your package at any time, too.
Playbookz Pros and Cons
Playbookz has a lot going for it, offering busy professionals the chance to tap into the powerful world of having a strong personal brand, but it’s not perfect. Let’s take a look at some of the pros and cons of using the Playbookz service, so that you can make an informed decision.
Pros
It’s a Hands-Free Way to Build Your Personal Brand
Playbookz allows you to develop your brand — and receive all the opportunities that come along with it — without you having to lift a finger.
Positive Reviews
Previous clients have given the service a five-star rating, with many saying that they received increased opportunities, more LinkedIn followers, and enhanced social reach all within a month of getting the service underway.
A Free Trial Is Available
Perhaps best of all, Playbookz offers what is in effect a free trial. If you’re not happy with the results within 30 days, then you can simply ask for your money back — no questions asked.
Cons
Not Suitable For Everyone
This service is aimed at founders, executives, and consultants, so more junior professionals will have to look elsewhere.
Final Thoughts on Playbookz
For the right professional, the Playbookz LinkedIn personal branding service could be a game-changer. If you’re ready to step up your career/start up, then there’s arguably no better hands-free way than having someone else develop your personal brand.
