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Hobbies are a fun way to spend your free time doing something you love, and the free time during lockdowns led to one-third of adults taking up a new activity, including me. While most tend to stick with a hobby as something to do on a weekend, others look to expand their hobby into a potentially money-making business. Crafting luxury products has the potential to form into a business if you take the time and put the work in. If you want to turn this hobby into a business, here are our top tips on doing just that.Β 

Make A Plan

First thing you need to do when trying to turn your hobby into a business is to make a business plan. Your business plan will carry you through the whole process and will be your guide as you launch into the business world. There are a lot of things you should include in your business plan; it needs to include a detailed description of your brand style and product design. As a luxury products business, you need to make sure you have a clear idea of how you will package and promote your products. 

Think about what luxury package suppliers you could use to boost your business and make it stand out from competitors. For example, Maxipos is a luxury packaging provider that works with businesses to provide quality packaging and design. You should do your research to see what suppliers you can use to boost your business. 

Research The Market

Once you have made a business plan, you need to research the market so you know where your business can place within that market. There is a lot to learn from your competitors, you can work out what they are doing well and what areas they are lacking in. This will give you an idea of what direction you can go with your business. 

Take advantage of knowing what your competitors are lacking in, and make sure you include it in your business. Knowing what they do well in will also be beneficial for you as you can get an idea of what is currently in demand and make sure that you supply it in your business. As a luxury business selling high-value products, you must be aware of the marketing you are entering to ensure your products match your customers’ expectations. 

Create An Online Presence 

Every modern business must have an online presence that is representative of its brand. You will likely find that you get most of your customers through your website, so you must ensure that you have a running website when your business is launched. You also need to ensure that you have active social media pages so potential customers can browse your products and ask questions. 

Social media is a powerful business tool that can be used to boost your business and reach more customers. Take the time to make both your website and social media pages aesthetically pleasing so you can draw more people in. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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