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Running an eCommerce business is a great way to get started in the world of business because the startup costs are often significantly lower than they are in bricks and mortar companies, and obviously, the online nature of the business makes it easier for you to run the company on your own terms.

Of course, running an eCommerce business is not all plain sailing and it is important that you do everything you can to increase your chances of success. One of the best ways to do this is to ensure that your eCommerce company is as efficient as possible and below you will find some top tips to help you do just that.

Outsource more

It can be tempting to try and do everything in your business yourself so that you have complete control over the company and because you probably think it will be cheaper that way but it really isn’t always the best solution. From outsourcing your IT to the experts to making use of third-party transport logistics to get your products to where they need to be, there are a number of times when outsourcing makes more sense in terms of efficiency and price, and by identifying and implementing as many of these outsourced solutions ad you can, you really can ensure that your company runs like a well-oiled machine and that you maximize your returns. So, you really should not discount the vast benefits of outsourcing.

Spend more time on SEO

If you want your online operation to run as efficiently as possible, then you need to be able to attract as many customers as possible with as little ongoing effort as possible If you get your search engine optimization right, this will be very easy to achieve because your eCommerce site will be one of the first to pop up on Google.

SEO really is the foundation of all online businesses, which is w why you need to take the time to find the most optimal keywords and use them effectively in your online content. It is also why you need to optimize your website for all devices and regularly create new content that takes into account changing trends and new keywords. Get it right and you may be able to do minimal marketing while still pulling in plenty of customers which is really the definition of efficiency in the eCommerce world.

Spend more time on social media

Something else that can very efficiently deliver customers to your eCommerce store is having sn interesting social media precedence. Instead of wasting your time drawing up comp[lex marketing campaigns, simply get o social media and be funny, witty, or interesting and you will be able to drive more traffic with a couple of good posts than you could ever hope to do with the average email campaign, although this will be very dependent on you ensuring that you know exactly who your target audience is and what kind of social media content will most appeal to them, sop be sure to check that out.

Use inventory software

Good inventory software is so important because it will enable you to run your business more efficiently by ensuring that you know exactly how much stock you have, how well each item is selling, and when you are running low on anything. This will mean you don’t have to always have a mountain of stock in, which will save you money and allow you to moe easily manage your budget and your warehousing needs, not to mention it will save you money and keep your cash flow in good shape too.

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Create videos

If you want to be more efficient about selling stuff on your eCommerce website, then you are probably going to want to invest some serious time into creating videos for each of the products you sell. Why? Because videos say more than any well-written description could, They let customers see your products in action so they can see the benefits for themselves and get all of their questions answered, which means they are more likely to buy in the end. Once your videos are up, you will probably get far fewer customer service queries too, because providing you do it right, the videos will answer the majority of questions your customers have about the things you sell.

Make it easy to checkout

Another really good way of lowering the number of customer service queries you get is to ensure that you make the checkout process as easy as possible. If you can, make it a one-click process and try to accept as many different payment methods as possible. As well as reducing your customer service burden, this should also increase your sales because, often, when the checkout process is too complex, a lot of people will abandon their carts completely.

Use an eCommerce platform

Using an eCommerce platform like Shopify will take a lot of the work out of running and maintaining your store because they have templates and software that make cresting your store, running it, and making changes to it as simple as the click of a button in many cases. This will mean you don’t have to learn code or any other complex skills, freeing you up to focus on marketing and other tasks that will actually add value. Yes, you will have to pay a small fee for many of these platforms, but it really is worth it when it enables you to increase your efficiency elsewhere, and most likely make more sales too.

As you can see, there are a lot of very simple things you can do to increase the efficiency of your eCommerce business, and you should probably implement as many of them as you can if you want to give your company the best chance of success going forward. The more efficient your company is, the more room there is for you to make a profit and the less time you will need to spend actively working on your company!

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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