When we talk about online marketing, there is a plethora of information. Wading through it all can be a job in itself. We understand. With so much information available, it can be very difficult to understand what works and what doesn’t.
So to help make things more concise, we’ve outlined the best online marketing methods that produce a higher return on investment.
Search Engine Optimization
Most experts agree that the longest-lasting positive marketing effects come from SEO. It is one of the best digital marketing methods to increase ROI over the long term. Best of all, it can be low cost and deliver long-term results. Good SEO gives people access to the websites they need, and these methods generate about 65% of all website traffic when done correctly.
Yes, it is the oldest form of digital marketing but still one of the best, and it is proven to offer high ROIs. This type of marketing will require some investment but can increase customer results by 120%. Experienced marketers use this method frequently to produce results.
Paid Search Marketing
Paid search advertising or PPC is one of the most popular ways of advertising online. It also offers the most immediate ROI results. The process involves paying for advertisements in search engine results for the terms people use to find your business. The business pays a certain amount for every click that comes from the advertisement. You can also consider finding a professional that specializes in SEO to maximize your SEO value. It is important that you understand that the SEO reseller will prefer you use this type of advertising as it is the most lucrative for their interests.
Today social media is one of the best channels to increase ROI. Advertising on social media platforms offers improved ROI in both organic and paid advertising segments. Plus, there is an added benefit here; businesses can interact directly with the customer.
An estimated 1 in 4 shoppers prefers being contacted via social media like Facebook and Instagram. And almost 20% of all businesses using social media say that their top marketing methods involve using Facebook and their associated social media platforms.
Of all social media channels, Facebook advertising produces the best ROI and options. There are various advertising options, including Messenger, Whatsapp, Feeds, Marketplace, and Instagram, which means there are many different delivery results from this social media advertising platform.
Whatever marketing method you use, providing you are using digital marketing methods effectively, your ROI will increase significantly. The secret is to ensure your marketing methods are effective and used appropriately to market your business or service.