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It has never been easier to get your business off the ground when you opt to start your family business online. Since a majority of people live their lives on the go with their mobile devices, a lot of businesses have created an online presence increasing their profits. In the year 2020 alone, the use of E-commerce grew by nearly fifty percent. Even though 2020 was the year the Covid-19 pandemic started there were still businesses, big and small, that made it through thanks to their online store allowing their customers the ability to continue purchasing goods, and services. Give your family business a chance by taking it online.
Getting Your Business Going
If you’re trying to decide where to begin when taking your business online, then the best place to start is creating a business website. Represent your business, and its brand, to the best of your abilities as it is your first impression to any potential customer who sees it. At the same time, it is important to have a site that you, as a business owner, can manage with little difficulty. To make a good impression, and have an easily managed site, there are four tips to follow to build the best website.
1. Keep it Professional
After choosing a host website, that includes designing, the next step would be to design it using the pre-designed templates. The templates provide a basic format, but as a business owner, you have the power to decide the layout, coloring, wording, and background imaging for the site. When filling in business information, changing the template layout, or using a background image it should be made to look professional. What qualifies as professional depends on your business, and the services, or products, you sell. Throughout the process of crafting your small business website design, you should consistently ask yourself if you would take the business seriously if you were a customer viewing the site for the first time.
2. Use a Reliable Host Website
Unless you have a professional web designer to build a website for your business it is best to create one through a host website. A host website is great, especially for new businesses; however, be selective in the host website chosen. A host website is only as good as the features, and support, it provides. For example, a good host website offers hosting plans that include:
- Steady performance
- Reliable customer support
- storage for digital representation of your products
- A domain name, or the ability to purchase, for your business
3. Make Sure It’s Mobile Friendly
There has been a big shift away from in-store shopping to online shopping with the growth of E-commerce. This is why it is important to make sure the website you build is mobile-friendly. It should always be accessible from mobile devices as eighteen percent of global retail sales online have been done from mobile devices. It is also worth mentioning that it is expected to increase to twenty percent in the next three years.
4. Ease of Navigation
Lastly, a business website should be easy to navigate for your customers. There should be clear navigation tools allowing potential customers to find services, find products, and learn more about the business. If your website is difficult to navigate, then it gives the customer a poor shopping experience, reducing the chances of them purchasing anything, or returning to the site. Also, the website should be easy for you, the business owner, to navigate as well when it is time to edit the website by adding on new services, editing product descriptions, or changing the layout of the business website.
Making Your Business Known
If you are committed to having a business website, then it helps to strengthen its online presence to attract more customers. Living in a digital world, it can be said that the majority of people spend a significant amount of time on mobile devices texting, and checking their social media. For this very reason it is a good idea to create business accounts on social media platforms advertising your small business’s products, services, discounts, and updates. By having business social media accounts it can be a great way to advertise your business attracting more customers to your website.