The use of search engine optimization (SEO) strategies can help your company increase its brand reach and reduce marketing costs. However, as you may know, not all SEO strategies will yield the results that you’re looking for. Let’s take a look at how you can tell your marketing plan is working in your favor.
You’re Seeing More Organic Traffic to Online Properties
In the long run, organic traffic is going to benefit your company when compared to paid promotional activities. This is primarily because it will cost less to attract organic traffic than it will to pay for ad clicks. Furthermore, you know that people who find your site through a search engine are actively looking for what your company offers.
Therefore, those individuals are more likely to convert from visitors to customers. Finally, if you are seeing a rise in organic traffic, it is likely because your content is ranking on the first page of relevant search results.
Your Brand Receives a Greater Number of Mentions
The value of SEO is in its ability to create a buzz for your company. In some cases, a single viral article or video is enough to get your company trending on social media or mentioned on the national news.
You’re Paying Less to Acquire Customers
Generally speaking, it costs less to post high quality ads to search engines or other sites. In addition, ads that do well may be given free clicks from an ad network or other promotional opportunities that your company won’t have to pay for. Therefore, if you find that your customer acquisition costs are down, it probably means that your SEO strategy is working.
Site Visitors Are Sharing Your Content
For the most part, people are only going to share content that is useful to them or to others in their network. Therefore, if you notice that your content is being shared on a regular basis, it means that it is reaching the people who are going to see the most value in it. Ultimately, it is a signal that your company knows and understands its target market and what it wants to consume.
A successful SEO campaign can result in sales growth without having to increase your marketing budget. Whether you run a small business or an international conglomerate, it is important that you understand how to use the internet marketing tools to your advantage.