Marketing and communication are words we hear so often. However many companies struggle to implement them and this may mean their business suffers. Most companies can not meet the large volume of work required and they do not have time to continue marketing or implement incredible communication. That’s why there are agencies that can undertake a content marketing strategy and carry it out! Inbound marketing is a proven effective methodology. But in order to be able to perform properly, there must be a dedicated team that will deal exclusively with serving the needs of this methodology, which are none other than the content marketing strategy. 

Naturally, content marketing requires many hours, the right resources, expertise, but also writing talent. Although you have probably thought many times to give up content marketing and return to more traditional marketing methods, this would be wrong as content marketing is now… king (or queen!)! Also, you can not make cuts in your actions because then your effort will have no meaning and no effectiveness. So, should you consider investing your marketing budget in a team of professionals who have the time and knowledge to serve your company’s content marketing strategy? An inbound marketing agency will be able to produce high-quality content for you, which has the power to attract the target audience and engage them in such a way that you achieve your business goals.

If you do not have the appropriate expertise to be able to implement a content marketing strategy you must have the following available to you:

  • Knowledge and experience in marketing
  • Copywriter
  • Storytelling capabilities
  • Designer
  • Technical Knowledge
  • Excellent systems in place for both phone and computer

Why is communication key?

Without excellent phone systems and updated computer systems, you can’t actually communicate effectively and this could slow down business. Having great systems involved is going to assist massively in keeping business communication. WilsonPro cell phone solutions can offer your business excellent communication systems. 

If you are in the process of preparing for the expansion of your business, then a growth partner in the form of a digital agency will be an ace up your sleeve. A lot of brands now use social media and videography to get information across to potential customers and this is something that will continue to grow in 2020. Use video to increase conversions and brand visibility. The video content has now crossed the borders of YouTube and has made a dynamic appearance in other social media channels that support the video function. Video posts on Facebook and Instagram Stories are just a few relevant examples that are so easy for brands to implement and so effective too. During COVID 19, more and more people were using social media to stay connected. The trend shows that video will continue to be a key component of a digital marketing strategy in 2020 because it is massively driven by engagement. Here are some tips to follow: 

  • Be short. In just 8-10 seconds the customer will know if they are interested.
  • Have fun. Nobody wants to watch a boring video. Of course, this does not mean that you have to sacrifice the professionalism and profile of your business. Therefore, the knowledge of your audience and the market is crucial.
  • Have storytelling. Creating content that speaks to the consumer’s heart and creates emotions can organically increase sales.
  • Be educational. Your purpose, therefore, in addition to offering them enjoyable content is also to educate them. After all, most people are visual types of people.
  • Have a sitemap and detailed description with keywords. This way Google will be able to read them and rank them.
  • Be mobile-friendly. Most people watch videos on a smartphone and usually in the workplace (Admit it! You do too). 

man standing in front of people sitting beside table with laptop computers

AI integration is growing as we see more 5G appearing! 

Artificial intelligence is at the core of the digital transformation as is 5G and transformations of communication. Successful businesses use technology to empower marketers and offer personalized experiences. Companies have already started to create more personalized content, to use chatbots, but also to better predict the behavior of their customers and potential customers, based not only on the basic phases of life, but on every micro-moment (micro- moment) that composes everyday life. As technology evolves, the results will be even more targeted, offering marketers the opportunity to create unhindered buyer trips. This is what 5G hopes to target, fast and effectively. 

Use Micro-influencers

Influencer marketing still retains its power and brands continue to support this. But the real opportunity for brands lies in micro-influencers. Paid advertising by celebrities is an effective way to boost awareness, but most companies can not afford the required budget. Also, companies that choose this path often receive negative reviews and consequently lose their credibility. On the other hand, micro-influencers are a lesser-known group of audiences but they also have their own audience. Engagement is often greater, while micro-influencers gain public trust more easily. But getting in touch with micro-influencers is often a challenge. It is a good practice to turn your business employees into micro-influencers. This means that you have to create the corresponding opportunities within the organization. Reach out but don’t expect that this will be free, you will find that a lot of influencers do expect hefty fees. 

man writing on whiteboard

Blog your way to the top! 

Shortly before 2000, when the Internet began to take root in our lives, the first bloggers were born. Very quickly, by 2005, the number of global bloggers had grown to seven. Somewhere between these years, the terminology began: blogosphere, bloggers, weblog (essentially an online diary – the term was later ‘cut’ into a simple blog). This is how we get to our days, where there are now definitions of the community depending on the content that everyone deals with. Travel Blogger, Relationship Blogger, Business, Media, Personal, Vlogger (with video content only) etc. After all, the number of bloggers today reaches 440 million, they definitely cover every possible topic.

Today, many companies have their own blog, with content that can be corporate or record a personal view of the industry in which the business operates. But what do blogs do? Are they useful? Certainly. Audiences interested in the business sector will visit the blog for information and information – and as this happens, the business will build its image, trust with the public, create a relationship that will gradually turn into leads or customers. The more the audience finds interesting and up-to-date content, the more they will share it, adding traffic to the business, multiplying the number of potential customers. Especially if the content has been edited in terms of SEO, then search engines will find it even easier.

iPhone X beside MacBook

People find reading and looking at images the simplest way to soak up information. This is what makes ebooks another popular choice. It is a popular type of content, especially for capturing business positions, views, specialization, knowledge, and methodology development. They are in pdf or HTML format and are great for attracting customers (lead generation), for developing an email list and establishing the business as an authority. If the ebook does not solve problems or if it does not give a direction to solutions, it does not have much to offer.

An effective ebook keeps the content for promotions small in proportion to the total content, which is divided into chapters, has headings and subtitles, bullets between the text, infographics, and takes advantage of any evidence that gives it a flow of reading. Keep in mind that ebooks are demanding in quality and time-consuming in their production, so it is good to have a design before they start. Of course, an ebook will continue to be used in campaigns and bring potential customers even after some time from its first publication.  

How-to guides are a great way to connect! 

When your customers need good communication, they are often looking for information relating to a certain subject. How to fix something or how to buy something on your website. How-to guides and general articles explaining ways to do things belong in lengthy blog posts and can be a huge help for you and your customers. We suggest that the topics for these guides arise from relevant research on which issues, regarding the object of the company or its product, concern its audience. This type of content has a high shareability, builds trust, and grows the company’s email list. B

efore starting to write a guide, high quality should be ensured and the reason should be clear, specific, and precise. Next, the design and layout should make it easy to read, help separate tasks, and, for a better understanding, you may need to integrate graphics, diagrams, screenshots, and other graphic elements. A very good practice for an effective and explanatory guide is to create a video, where the steps for completing a task can be analyzed. This will keep your customers happy and show them that you are creating content that they can digest and that you want them to find the solutions they are looking for.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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