Companies were projected to spend 129.34 billion dollars on online advertising in 2019. 129.34 billion dollars! That’s incredible! 

If that much money was spent, you better believe it’s important.

Advertising is the way companies get the word out about their services and products. Really everywhere you turn there are ads, you want your company to be in that space as well.

So what are you doing to advertise your business online?

The advertising world is continually evolving and it can be difficult to keep up with current trends. We’re outlining five ways you can advertise your business online.

  1. Use Social Media to Build Community

Digital advertising has continually grown over the years and is an important part of the overall industry. A massive part of that digital advertising is done through social media. 

Every year social media advertising budgets increase across the board. In 2019, the overall spending reached $32.18 billion. This spending on social media often makes up the largest category in companies’ budgets. 

There are a few different ways that a company can advertise on social media one is through paid ads and promoted posts. These are the messages that show up in consumers’ feeds regardless of if they are a follower or not. 

Most people are on social media sites on a regular basis. Your company should be on social media sites on a regular basis with compelling and informative content.

Investing in social media ads is a great way to bridge that gap between your company and the consumer. 

Beyond a paid ad there are a lot of options for marketing your business online. 

An easy way to make sure you are reaching as many possible consumers as possible is to be on a variety of social media platforms; Facebook, Instagram, Pinterest, Twitter, TikTok. Choose the ones most appropriate for you and then use it to your advantage. 

Taking advantage of relevant hashtags to draw traffic and engagement is a key to helping potential customers find you. 

  1. Build a Website to Continually Advertise

The future of the internet is certain, it is definitely never going anywhere. But the future of social media sites changes all the time. 

We’re looking at you MySpace. 

In all seriousness, the popularity of social media sites does change often. And while they are an important tool to support your advertising efforts, they should not be the only way just in case. 

A website dedicated to your business is crucial to success as it will always be a place people can find you, regardless of what else is going on on the internet. 

To make your website effective for advertising your business online fill it with consistent helpful content. This is often done through blog posts related to your industry. Take these posts as opportunities to plug your products and services if relevant. 

If you can build out this type of positive content on your website, the reputation of your company will be strengthened.

One helpful tip is to use Windows on Mac to format and write all of your blog posts. 

  1. Focus on SEO and Google Ads to Boost Traffic

In basic terms, SEO and Google ads are ways to improve the way your company shows up in search engines. 

Let’s say that you are a plumbing company. If someone in your area is searching for an answer to a plumbing question. You obviously want your site to come up with the answer because if they decide they can’t handle the project you are likely to be their choice for business. 

Both of these types of advertising are behind the scenes and not known to the public. But they are both important to making the public types of advertising (like social media ads or blogposts) seen by as many people as possible. 

  1. Send Out Regular Emails With Ads

Another great way to advertise for your business online is to create a regular emailing system. That could mean a newsletter or an online version of your weekly sales whatever works best for your purpose. 

These emails are a quick and easy way to communicate with your client base to distribute information. 

Essentially, these emails work as press releases. So they can be used to launch a new product, to get information out about a service you provide, or to expand on anything you’ve shared on social media. 

An email newsletter can be a great way to bring previous customers back into your company for more business. (Also, a relatively low-cost investment. Win!)

  1. Collaborate to Reach New Audiences 

Advertising really has one goal; to reach as many people with your brand as possible. One way to really effective way to do that is to collaborate with someone else who has a large audience. 

These collaborations can look very different depending on where the work is taking place. It could be a giveaway on Instagram, combining two industries to produce a new product or a guest article on a blog. 

The key to a successful collaboration is to put as much of your company’s value and soul into it. So those who are seeing you for the first time at a quick glance can get a real feel for what you do and why you are valuable. 

Get Out There

Advertising your business online can seem like a big task. And it is because it is so important. 

But it can also be relatively simple as well. 

There are a few technical ways to advertise online, like SEO and Google ads. And there is also a lot of strategies that should go into everything you post regardless of the platform. An overarching principle you can stick to is trying to get your name in as many places as possible. 

So take the steps to get your company out there! You can read through all of the resources we have available here to get more ideas and strategies to advertise successfully! 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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