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There are many things to consider when starting a business online, from the products you want to sell to opening a high risk merchant account. But if you’re ready to take the plunge and start your own eCommerce company, several resources exist. Here are five tips from experts in their field on how to prepare for starting an eCommerce business:
Give your customers a great checkout experience.
Make sure your website is easy to use. This means no pop-ups or ads that block content on your site, make it clear where visitors need to click through for a purchase or download process to begin, and make sure forms are clearly labeled with instructions. Include a cart icon that lets people know where their shopping cart is at all times, and don’t forget about security precautions like SSL certificates which encrypt your customer’s data.
Use social media to promote your business.
You can use social media to promote your business. Posting on social media is free. You can create Facebook pages and Twitter profiles for your brand and create groups and teams on LinkedIn. Imagine how many people you could reach if you had 50 followers on Twitter!
You can promote anything from discounts to new products by posting links and photos at various times during the day, even if no one buys anything immediately. It’s still worth checking out what other brands are doing with this form of promotion because inspiration is everywhere.
Make sure you’re on top of your finances.
They say that the worst of all possible situations is a business owner who doesn’t know how much money they’re making. If you don’t keep track of your finances, you can quickly end up in the red and not even realize it until it’s too late. And unfortunately, this happens all too often—so many businesses fail because their owners never realize how much money they lost!
That’s why keeping track of your expenses is essential: if you know how much each purchase costs, then there’s no way for them to sneak past unnoticed when it comes time to tally up expenses at the end of each month.
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Create a mobile app for your customers.
Mobile apps are an excellent way for your customers to engage with your brand. They can find you more efficiently, and if they enjoy your app, they’ll keep coming back for more. Creating a mobile app is easier than it seems—you don’t need to hire a developer or pay crazy fees. Instead, there are several tools available that can help you build an app yourself. One of our favorites is AppMakr because it’s easy to use, affordable (starting at $29 per month), and has many support options if you run into trouble along the way!
Respond to customer feedback.
This is an absolute must-have, but it’s also one of the most common ways that eCommerce businesses get into trouble. It’s easy to forget about your customers once they’ve left their money with you, but if you don’t respond quickly and effectively when they have a problem, they will remember—and they will tell their friends!
Make sure that all customer feedback is answered promptly and thoroughly. This means responding even when there’s no obvious solution for a customer with problems with their purchase or delivery. By being so thorough in your response time and effort, other customers see that you care and note how much effort goes into satisfying each order.
