As your company grows, so will your product line and your services. You may find that you need to continually evolve to meet your customer needs and that you also need to try and add more immediate benefit to your customers too. If you want your launch to add value, then you need to make sure that you do everything you can to avoid the top mistakes that most businesses make. If you can do this, then you will be able to get off to a good start and you may even find that you are able to get a more successful launch overall.

Focusing on People who Are Not Customers

It doesn’t matter whether you have a partner or owner who is not involved in the day to day operation of the business, or whether you have family members who are telling you what to do because you have to make sure that you do not focus on their opinions too much. If you do, then you may find that you end up not being able to focus on the people who are going to be your future customers. You have to make sure that you are focusing on what is going to give your customers value and that you are also not focusing too much on those who are immediately around you, especially if their opinions do not reflect that of your customer.

Selling at the Wrong Price

At the end of the day, the price that you set on your new service or product can either attract customers or it can drive them away. The price that you set will also determine the profit your business could gain from the new offering. Of course, you need to give this some serious thought because if you don’t, then you may find that your business goes on to experience a loss. Research is your friend here, and you would be surprised at how much it could help you to strike the right balance between customer satisfaction and freefalling in debt. Use a product development platform if you want to make sure that you are getting the best result out of your launch.

Not Testing the Market

It’s also very important that you test your product or your service on the market. You need to do so with a focus group. This way you can find out how your new service or product is going to perform. You can also smooth out any bugs that may be apparent before launch. If you can use a focus group of customers, then this will help you to get some improvement ideas from your target audience and you may even find out if it is possible for you to see what your product is missing.

Ignoring your Customer Feedback

Another huge and very common mistake when you are launching a new product would be for you to ignore your customer feedback. If you have done a soft launch or if you have done a focus group, then you may well have received plenty of feedback. It’s a good sign if yours is mostly positive, but you still need to make sure that you are taking into account any negative feedback that may be present.


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By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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