You may have noticed that in an effort to reassure and enthuse their citizens for what comes after Covid, President-Elect Joe Biden and Prime Minister Boris Johnson have been using the terms ‘Build Back Better’ to suggest that not only are we coming back from this pandemic with grace, but we’re going to learn and build from the experience in a way we couldn’t have otherwise.

But the buck doesn’t stop there. After all, businesses are little organizations, enterprises that have the same hallmarks of a nation. They rely on their individuals’ nodes, systemic approaches, and policies to keep up their best pursuit of profit, or non-profit end goal.

So, can ‘build back better’ apply to your business? We believe so, no matter what Covid has done to it. Of course, we’re not here to offer you empty platitudes, as they should be rightfully condemned. So – what advice actually works? Let’s consider some of that with the following advice:

IT Consulting Help

Excellent IT consulting can certainly help you begin to build back better. Figuring out where the lapses in your networking abilities might be harming you, understanding how you can easily protect your network from sophisticated and evolving cybersecurity threats, as well as learning how to better manage your digital workflow, all of these things can be helped by finding more information about services on offer. It can be that when a return to your office begins to take place after several months of remote work, you are given the chance to hit the ground running – but only if your IT is up to snuff.

Rebranding Or Campaigning

It’s true that consumer confidence and wanton spending is at an all time low, which means that it will take a renewed marketing push to convince people to once again place their faith (and funds) in your firm. A rebrand, or a renewed and direct marketing campaign is a worthy investment at this time of year, particularly before the holidays. It can help you decide to gain that exposure while your business wears a new uniform, helping you widen who you may appeal to, learning from the last years of your business effort. This is a great effort to begin with, at the very least.

Training As Appropriate

Training is always important, but training for a renewed industry after a global pandemic is… quite the unique situation. It can be worth placing your staff in training seminars to refine and rekindle their talents, be that in-person salesmanship, cybersecurity understanding, development of time management, or even simple efforts, such as workplace etiquette and the importance of diversity and empathy in a work setting. Remember that skillsets are like fires to be kindled, not cups to be filled, and so throwing a few logs on this glaze can be a lovely idea.

With this advice, we hope you can more easily build back better, to focus not only on a post-pandemic world, but on the eventual, worthwhile future of your business.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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