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This year has been like no other for business owners, and for everyone really, but businesses have really struggled to make ends meet and survive. This is an unknown right now, and it is a difficult time for us all to be in. However, with the big restrictions starting to ease, it is time for you to bring your business out of the cold and limbo period it has been in and start to survive once more. But how can you do it? 

The truth is, things are looking difficult right now. Every business owner is looking for ways to help their business thrive and move out of the cold. There are things that you can do to start to move your business forward. You may even find that covid has allowed you to think differently, approach your business with fresh eyes and take up opportunities that once were not there. There are positives to every negative, and so moving forward is the only option. With that in mind, here are some of the ways you can stand out from the crowd and allow your business to thrive beyond covid. 

Use social media to gain new customers

One of the first things that you need to consider more is using social media to attract more customers. Many people are using these platforms daily as a way of staying in touch, but it could also be a great tool to advertise your business more frequently. Posting more consistently, thinking about the content you share, and also engaging can help you to grow your social media platforms more organically. Having a strategy in place can help you to do this more effectively.    

Improve your website

Your website is key in the future we find ourselves in. With more people turning to online ventures to shop for the things they want or need or to order the services they require, your website needs to stand out from the crowd. Ensure that the website has an easy to use layout, has quick loading pages and also have an ecommerce page that is fully updated. Having a website that is working properly and also engaging with your audience would encourage more people to use it in the future. 

Use SEO to help attract website visitors 

Your website looks good and it is easy to use, they are two important factors. But if nobody is finding your website then it is all for nothing. This is why the content, the keywords you use and optimising your website is so important. Search engine optimization will help your business to stand out on search engine results. However, if you have no experience in SEO then it can be tricky. This is when an agency could help. You could look for Search Engine Optimization services in your local area. They could help you to find the right ways to make sure your website stands out from the crowd. 

The local community could be a great option

Attracting customers is important, but why not try and target your audience a little better? Many people are wanting to support local and small businesses, and so advertising locally could help you to build this customer base. You could do this by getting involved in community events, sponsoring teams and schools or even being involved with charities. The more you do, the more your business will be remembered.   

Working from home could reduce costs

Working from home may have been your only option this last year, but that doesn’t mean it can;’t be the future. It may mean you have made some changes so that your business can operate. If it works, why make changes? No office space or shop to pay for reduces your costs which could be invested in other areas so your business.   

Diversify in different ways 

Finally, you may need to think about diversifying your business in different ways. The more you can make some changes, the better your business has at a chance of surviving this pandemic. You may have already diversified to continue operating through lockdowns. If it works why stop? This has given people a lot of opportunity to try new things that they may never have done before. The more you change and add to your business, the better chance you have of getting through this time and thriving. This gives you more options for making sales or orders.

Let’s hope that these tips help you to stand out from the crowd and allow your business to thrive after covid. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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