If you are selling online then you probably have some type of ecommerce platform. It’s important that this is advertised well to ensure that you get the traffic and sales you want. You should certainly look at the right SEO training to assist you, for example, technical ecommerce SEO audits will assist you with their services to your brand. Here are some other ways in which you can bring your workflow to life.

Blog Marketing

Blog Marketing is the process of approaching your target market through the use of a blog. Originally, business owners had a blog separate from their sites, but today you can easily integrate both to make them easier to manage, as well as for visitors who have easier access. The very nature of blogging makes it ideal for marketing, as they provide new content to attract people back to the business, and offer a way for businesses to interact with consumers. Some advantages are:

1. Low start-up and execution costs. Although there are free blogging platforms, to maintain a professional image, use a cost option. There are many options to find the one that suits you.

2. You need a constant flow of ideas. Over time, having something new to say is one of the biggest challenges bloggers face.

3. This also needs promotion. You use the blog to promote your business, but for it to work, people also need to know a little about your Blog, which means you need to find your target market and attract them to your blog. Besides, let’s not forget that the Blog is also a website, therefore it needs website promotion.

Starting a blog and using it to promote your ecommerce business can be set up in minutes. Continuous management and marketing take time. What will you share on your blog? New sales? New deals that are too good to miss? 

Social Media Marketing – Social Media Marketing

Social media marketing is an ideal way to promote your business. It’s free, it’s easy and it’s often fun. Nevertheless it is at the same time unbearable, difficult to use and it can be difficult to identify the results. Before you start posting about your business, you need to make sure that your profile is ready to be viewed and that you know the results you want from social media. The first step is to visit each of the social networks you use and make sure you have:

1. Upload the right image for your business: Think about your business and your audience and then choose a photo that matches the image you want to have of your customers.

2. Complete your profile with all the necessary information: You should fill in all the sections that are important for your business.

3. Follow people in your industry. Social media is not just for following you but also for following you.

Search Engine Marketing – Search Engine Marketing (SEM)

SEM includes actions that help search engines like Google and Bing find and rank a site in their results and is considered one of the best techniques for promoting web pages. That is, these are the steps you need to take so that when someone searches for information about your business, your site appears as high as possible in the search engine results.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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