Marketing is changing. In fact, it has already changed. While the standard forms of media advertising can still seem pressing, they are becoming less and less relevant, and companies of all kinds must adapt to keep up. Of course, no marketing exists in a vacuum. It must be targeted towards someone. It must have goals, and intentions. It must be researched. 

That being said, in order to deal with the new standard of marketing, we must consider how our potential consumers will find it. Newspaper marketing, for instance, sounds great for those above a certain age, but it’s rare that the youth of today will find that the most pressing form of exposure now that they have several news apps installed on their smartphone.

But all of this is cookie-cutter knowledge. Are there any advanced insights we can learn from the shifting of culture and how businesses can influence it? More importantly – what do your potential customers want? That’s as important to understand as anything else. In our following advice, we hope we can more easily ascribe this benefit to you:

They Want To Be Understood

Modern consumers don’t want to feel marketed towards. They want to feel marketed for. Many of them have become extremely discerning in their tastes, and this involves how certain brands might influence their worth, or rather, if they have a slot for you in their lives. This means you need to understand the cultural shifts and tides you’re marketing towards. For instance, it’s very easy to become a ‘how do you do, fellow kids?’ company if you’re not careful about how you format your approach. For instance, an overuse of memes on your Twitter account can feel tiring. How can you understand your audience? What do they care about? This helps you find marketing of substance.

Consumers Need Motivation

Consumers need motivation too. Are you showing them your product, or enticing them? Are you using advertisement agencies such as unrulyagency.com to connect your brand with the hottest new influencers in order to ‘validate’ your product? How can you make your brand and product seem like an actual lifestyle, or something to partake in, rather than something to acquire? Motivation, positive feeling, productivity, these feelings and impressions move mountains in the online world, and they can work wonders for marketing.

Are You Providing A Solution?

Marketing is about providing a solution to a problem that you generate. For instance, your hair-straightening product is there to fight over-frizzing in those who wish to achieve this look. How can you telegraph the fact that you’re there to provide a solution? More importantly, what solutions do your consumers wish to see in the modern world?  For instance, in today’s disposable age, it can be a real virtue to offer a product that can be repaired or that will last quite some time going forward. Define your solution, then telegraph it as appropriate. That’s the best way to get started.

Social Media Marketing

If you are looking for one of the simplest and most effective ways of being able to connect with your customers in this day and age, then social media is the best choice. There are so many ways of being able to improve your relationship with customers as much as possible. There are a lot of ideas that you are going to need to work on when promoting your business as much as possible. Hiring a digital marketing team in order to make the most of your business social media accounts can make a huge difference. So, you are going to need to try to develop a strong social media presence across multiple platforms in order to help promote your business as much as possible and connect with customers in the modern world. Social media is the most powerful weapon your business has in its arsenal, and it’s one of the best ways of connecting with customers all over the globe. 

Give a More Personalized Experience

You also need to think about how you can connect with your customers by looking to give them a deeper and more personalized experience. Interacting with them on a deeper level is actually a great way of being able to improve the way you are able to attract customers to the brand. You need to make a good impression and try to ensure that it takes you a long while to be able to deal with this. Ensure that you think about how you can take things to a deeper level, and try to give customers products or services that they connect with and identify with. Meaningful business connections are an important way of being able to take things forward, and this is really crucial for connectivity.  

With this advice, we hope you can more easily connect with modern consumers.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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