Trouble in paradise? Sometimes, through no fault of your own, your business can gain a bad reputation. It takes something as simple as a disgruntled customer to spread bad things about your business, and before you know it, you’ve been landed with a name you want to clear – sooner rather than later. But how can you go about this? We’ve put together this guide giving you four ways to clear your name as a business.

Donate to a charity

If someone personally sees you in the wrong light and you’d like to change that, what would you do? You’d do something to show them you’re not a bad person, and their opinion of you was wrong! Use this concept with your business, and show your customers, potential customers, rivals, and the public in general that your business isn’t bad at all. A great way of doing this is by teaming up with a charity, helping to support their causes. Why not team up with a local charity and use the local press to help clear your name?

Discharge your debt

A little known fact is that the government has full control over your name, and because of this, it may be giving you a bad name, which is now reflecting on your business. Debt to success system (or DTSS) is a powerful company helping people clear their names and preventing any company/court using strawman against you. You can read in full on their website what the strawman def is, and why it’s important to free yourself from this tie.

Use social media

Social media is a compelling way of reaching people all over the globe and quickly. The best part? It’s completely free to use! While there are paid options on each social media platform, you can still use the free version and get precisely the same results – if you know what you’re doing:

  • Take some time to learn what other businesses in your industry are doing on social media and see how you could improve. 
  • Research relevant hashtags and their performance over time.
  • Define your personal brand to give your audience an insight into who you really are, not just what hearsay suggests.
  • Respond to queries, comments, and complaints in a timely and friendly manner. Many businesses make the mistake of reacting to comments in the wrong way, which, in turn, makes their reputation worse. A great way of avoiding this is to politely request any feedback to be sent to your personal email address.
  • Be as active as possible. Social media is now the first place people turn when looking for an answer. If you’re active, you can help clear your name!

Change your ways

You know the saying, “the customer is always right”? Take a look at what you’re being accused of, and if there’s even the slightest chance you’ve done it, then take steps to change for the better. There’s no better way to repent for your mistakes than to actively show you’re trying to improve!

 

Photo by Jan Prokes from Pexels CC0 License

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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