Getting your name out there and growing your brand can be challenging, but with the right approach, you’ll find that it’s a lot more accessible than you might think. This is especially true once you pick up enough traction to start attending public events. Most small successful companies find that they reach a certain point where their brand recognition snowballs. This makes it easier and easier to reach a wider audience as you start to grow.
So the question becomes; how do you get the ball rolling?
One of the most common ways to get noticed at an event is to actually hand out little gifts. We’ve all seen common promotional materials such as pens, bags, and even shirts, but there are a couple of unique options that you might have overlooked.
Charged power banks
When you’re at an event, there’s a good chance that you’ll be constantly using your devices to stay in touch with people and take pictures of what you see. As such, one of the most useful promotional gifts you can hand out is a branded power bank. Charge them up at the event then give them away to people to help keep their devices charged and your brand in their minds.
Unique clothing items and accessories
Shirts are really common when it comes to promotional clothing, but what about socks, hats, scarves or even umbrellas? Services like Custom Sock Lab can help you create fully-customizable socks which can be a fantastic item to give away at certain events. Shirts can be a little silly to wear if they have a huge branded logo on them, but socks are far more discreet and your recipient won’t feel like a walking advertisement if they use them.
Custom bottle opener
Another useful item to have at a public event is a bottle opener. If it’s an industry even then there’s a good chance that there will be after-parties with a lot of drinking involved. While there’s probably a bar to serve you drinks, having some promotional bottle openers handy is great if you decide to have an after-party or even get some drinks to bring back to your office.
Hand sanitizer and masks
These two items are incredibly popular given the state of the world these days. More and more people are concerned about hygiene, so handing out small bottles of hand sanitizer or even face masks can be an excellent way to give people peace of mind while also promoting your brand. This trend might fall off in the future, but for now, it’s a great option as a promotional gift.
These promotional items put a unique spin on the typical giveaway junk that businesses hand out at events. While it can be a little more expensive to invest in something unique to give away, it’s important to focus on the return you get from your investment such as brand loyalty and exposure. So whether it’s a product launch or an industry event, bring some unique promotional items to give away and watch your brand grow.