This pandemic has definitely shown us a thing or two. In the blink of an eye, the way that we were living our lives had to change, and we had a ton of restrictions that we had to live by. The general public felt as though they were hit hard by the said restrictions, but what about your business? We know that you might have had to stay in the house and away from people for some time.

We know that businesses were ordered to shut down and to work from home where possible. Trading all over the world had to either be stopped or completely changed in the way it’s done. So being a small business and trying to earn a profit went from really hard to pretty much impossible in no time. So, we want to speak to you about some of the ways that the coronavirus might have affected your business, and what steps you might want to start taking, if you haven’t already, to try and recover it.

It’s already well published that many small businesses have already had to shut up shop for good, so let’s try and make sure that’s not you. 

Support For Your Workers

There’s always going to be a need to support your workers, if your business is at the point of having a small team, even if that just be two people. If you know your business has just about survived the virus, it’s important to understand that 3.3 million workers signed up for unemployment benefits.

Some people might not receive them at all because they’re not eligible, and some might only have such a small amount of money to live on. So, if you want loyal workers to come back to you, you could consider some kind of reward bonus to bring them back. Keeping in contact with them at all times helps to show you’re supportive, professional, and that your business is still running. 

Aiming To Generate Sales 

Generating sales is so important, and depending on where you are trading to and from in the world, this might be rather difficult. A good way of generating the interest that will drive sales is to introduce new products or services and market them well. If you can create really good advertising campaigns, and an idea that you know is going to capture the attention of those around you, you’ll have sales in no time. People are ready and raring to be able to spend their money. 

Business Support

Finally, make sure you’re accessing all of the business support available. The government has provided some business support schemes, but there are also many private ones running as well. The cost of keeping a business going during this pandemic is huge, and business support for small businesses is often going to be essential in order for them to keep running. If you feel like you’re a little in the dark and alone at the minute, you could even find business support from business analysts to see how to keep your business running. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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