When you’re running a business online, you always need to think about how you’re promoting it and whether you are using the right tactics to effectively reach your target audience. It’s possible that you’re failing in this area that means that you need to work to improve your game plan. Specifically, you must ensure that you are able to earn a good ranking with your business. Ideally, you want to be on page one of the SERPs for the most important target keywords. This can be a problem because Google has stated clearly that not even they can guarantee their clients a shot at page one. However, there are ways to boost your chances of conquering this challenge. Let’s explore some of your best options. 

The Right SEO

You may believe that you have a fairly good idea of SEO and what it entails. However, SEO can be far more complicated than most business owners understand. For instance, there are wrong and right forms of SEO. You need to make sure that you are using the right form if you want to see the right results. To make things a little more complicated the right form of SEO is constantly changing. So one day, you could be using the right tools and solutions, and the next you could be completely behind the times. Things can change that quickly. If you do fall behind you’ll be penalized by Google and it’s hard to recover from that type of attention. 

This is why it’s never a smart idea to DIY your marketing campaign. You need to make sure that you have the right experts on your side who can push your marketing campaign to the very next level. 

Keep Them On The Site 

Now, we know that one of the most important things is impressing Google algorithm. Google doesn’t explicitly say the targets that their software and crawlers address. However, we have a fairly solid idea of what to think about here. One of the key areas to consider is your bounce rate. You need to make sure that you are not experiencing a high bounce rate where customers leave after just a couple of minutes on your site and that can happen. Content can be a great way to keep customers interested but it has to be the right type. This is why you should be using specialist marketing for your sector and target audience. For instance, if you’re selling managed IT services, then MSP advertising is the right solution. 

Get The Right Reviews 

Don’t forget that Google is always thinking about quality. They want to make sure that they are presenting their audience with the best websites online. This is why you need to make sure that your site doesn’t look like spam or even a scam. It’s a serious issue and one that will hit your business hard. Getting the right reviews will help here because it shows that you are trusted on the market by the people who matter most – the customers and users. 

Social Media Is Key

Yes, you definitely need to have a strong social media presence. While this won’t explicitly impact your ranking, it is going to help boost your brand online. Boosting your brand is going to lead to a greater reach which will, in turn, bring more customers to the site. So, it’s your basic ripple effect where one positive impact leads to another and another. Now, if you are interested in boosting your social media presence don’t forget the 80:20 rule. Essentially, most of your marketing should be delivering value and not promotional. 

Omnichannel Design 

Finally, let’s explore omnichannel design. It’s important to make sure that you are running the best marketing campaign possible and an omnichannel strategy certainly fits the bill. Omnichannel marketing means that every piece of your campaign fits together to deliver something incredible and that is completely cohesive for your target audience. It doesn’t matter where a buyer starts. With this design, they are always going to end up at a purchase decision, assuming it’s set up correctly. There are numerous examples of successful omnichannel strategy with Disney one of the key champions here. 

We hope this helps you understand why it’s important to be on page one and how to boost your chances when working to make this happen. Remember, a professional marketing team is always going to be your best weapon here. They’ll work to ensure that your business does appear in neon lights on the digital map. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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