If you want to succeed in business, a great first impression is non-negotiable. While a positive impact from the outset won’t guarantee conversions, you can be sure that a bad one will put an instant end to your hopes. Therefore, understanding the sweet science behind the art of marketing should be high on the agenda.

So, how can you find the formula for success regardless of industry or company size? Here’s all you need to know.

1| Start With Your Personal Appearance

Your business is an extension of you, and you should be an extension of the business. After all, if it looks as though you don’t take care of yourself, how will clients ever trust you to take care of their customers?

We can’t all look like Rihanna or Channing Tatum. Nonetheless, a little attention to your hair, skincare, and choice of outfits can make a big difference. Likewise, carrying business cards and essential items shows a great sense of organization.

People buy people, and you are the company’s biggest USP. Do not forget it.

2| Invest In Products That Retain Their Appeal

As a business owner, you will encounter thousands of products that promise to enhance your brand appeal. Consequently, then, navigating the minefield can feel almost impossible. Perhaps the biggest danger comes from products that look great on day one but soon become an eyesore.

When upgrading the interior design of offices and other commercial spaces, smart decisions are vital. Glass whiteboards avoid the esthetic wear and tear of their traditional counterparts. Meanwhile, easily maintained furniture and flooring are equally beneficial.

Essentially, if people will look at an item, you need it to paint the brand in a positive light. Always.

3| Build A Strong Web Presence

In today’s climate, every business needs a strong web presence. Even if you sell products exclusively in the real world, you must accept that clients conduct online research. If they find your competitors first, it could spell disaster.

A well-designed website is your online shop window. However, it needs to be supported by a high ranking on Google. As such, learning how to use SEO and the Google My Business listings to your advantage is essential.

When your web game is under control, you gain a 24/7 portal to your clients. Perfect.

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4| Utilize Video Marketing

In business, you need to give people what they want. In addition to the products and services, this should extend to marketing. Fail to present the content in a way that reaches the intended audience, and conversions will remain limited.

Right now, people want video marketing. It’s entertaining. They retain more of the brand message. And it provides more insight into the products and services than offline posters, web banners, and other ads ever could.

Whether you take the DIY approach or hire a firm, adding video to the repertoire is crucial.

5| Gain Referrals

A winning service and winning new customers can often feel like the chicken and the egg. But if you have an established customer base at your disposal, they can provide the key to opening more doors. If you know how to make it happen.

Stats show that most consumers will read reviews before making a decision. Asking for reviews on Google or impartial directories can work wonders. Meanwhile, affiliate marketing schemes and social media influencers can bring new clients to the door too.

The beautiful thing about this step is that it requires minimal effort on your behalf.

6| Focus On Your Place In The Market

Different audiences respond to different ideas. As such, learning to appreciate who your business is aimed at can transform your entire strategy. After all, resonating with potential leads is one of the best first impressions you can make.

Extensive market research should cover competitor research, surveys from clients, and focus groups. When you understand what customers want, in addition to their expectations, it’s far easier to hit the target.

Besides, any attempts to impress outside audiences are futile if they don’t want your products.

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7| Surround Yourself With A Great Team

Remember at the start of this post where we discussed the importance of your appearance? Well, the reality of the situation is that most client interactions are completed by employees. So, make sure they represent the brand well.

Assembling a winning team is as much about their personalities as their skills. Meanwhile, consistency is another key attribute. Staff uniforms, sales scripts, and a clear brand ethos can all provide further assistance. Make their job easier, and client experiences will improve.

On a side note, this will enable you to relax and focus on other factors.

8| Be Accessible

In addition to building a great team, you must ensure that clients can contact you with ease. When they can’t, it instantly rings the alarm bells. Even when leads do not need to get in touch, knowing that they can make a huge impact.

Contact details should be listed on your Google page, social media channels, and website. If yours is a small home-based business, a virtual office address and receptionist service can help. Anything less than a highly professional vibe could spell disaster.

When the situation is difficult for clients from the outset, they will look elsewhere.

9| Create Strong Brand Links

A lot of consumers will form opinions based on association. So, if your business can partner with big companies, it can quickly piggyback its way to greatness. From a client’s view, “if company X are proudly linked to your brand, it must be good.”

Reaching out to other brands is easy. Whether it’s joint marketing efforts, social media campaigns, or product lines doesn’t matter. When you build robust links in this manner, success is sure to follow with very quick results.

On a side note, you can often gain tips and mentoring from those people.

10| Celebrate Successes

A lot of business owners are embarrassed to shout about their successes. In truth, though, it’s one of the easiest ways to win them over. Any award, accolade, or public recognition should be used to verify your quality.

When consumers can actively see that you have a strong track record, they will trust you. In turn, this buys you more time to sell your brand and its products. Given you only get seven seconds to impress most people, this breakthrough is vital. Embrace it.

It’s not arrogance. It’s astuteness. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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