If your business is trying to target young people and you’re not sure how to get it right, it can be a real source of frustration. If that breakthrough just won’t come, it’s probably to try something new and roll out a fresh approach that’ll help you to achieve the outcomes you’re reaching for.

Luckily for you, there are lots of things you can do to start targeting a younger demographic with your marketing and advertising messages. It’s about engaging them in ways that work for them and understanding what that segment of the audience really cares about most. Find out about how to approach things differently and successfully target a younger demographic below.

Publish Relatable Content

One of the first things you can do for your business is to start publishing relatable content that young people are going to like. Blog content will draw people in if it’s themed correctly and written along the lines of the kind of thing your target customers are going to want to read. It’s a good way to get started when trying to attract a younger demographic and it’s cheap and relatively easy to get this right as well.

Communicate Directly and Quickly

When communicating with your target audience, it’s important to be direct and to the point. This is something that a younger market will appreciate. They don’t want to be made to wait or to waste time on things when they could get to the point immediately. Don’t waste their time because that’s never going to be a way of winning them over and making them into customers of your business. Be quick and direct as much as you can.

Adapt to Mobile Browsing

You’re going to need to ensure your website and content is suitable for mobile browsing if you’re really serious about connecting with younger people. This demographic is more likely than any other to view your content and visit your website on their smartphone. You need to be prepared for that because if you’re not, you’re going to run into problems when people try to access your website and find it doesn’t even work for them.

Show Off Your Green Credentials and Social Responsibility

Younger demographics are also going to be far more interested in things such as the way in which your business conducts itself. Do you take your responsibility to the planet seriously? Do you do what you can do to minimize its carbon footprint and boost its green credentials? If these are things that you haven’t been paying much attention to, that’s something that’s going to need to change. In order to find success with millennials, running your business in a socially responsible way is vital.

Create Slick Video Content

Good video content will also help you to get a good foothold in this market. Places like freebeats.io offer the music you need so all you need to do is capture the images. Of course, how yo go about doing this will almost entirely depend on the kind of business you run and what you think your target market most wants to see. But slick video content tends to go down really well with younger people. It delivers information in a snappier and more direct way. It’s easy to digest on the go as well.

Understand the Power of Trends and Popular Culture

Popular culture is always going to be a big deal when you’re targeting younger people. They’re the demographic most likely to be in tune with the latest trends in the world and what’s going on in popular culture. That’s why a good social media presence that’s in tune with the zeitgeist and what your demographic cares about is so important if you’re going to start making the right connections with younger people. There’s nothing wrong with hopping on the latest trend and exploiting it for as long as you can.

Use Influencer Marketing Techniques

Influencer marketing is a tool that still has a lot of power when it comes to targeting young people. Make the most of this marketing technique if you’re looking for ways to get your message across successfully. Influencers are listened to and if your target audience massively overlaps with the audience of a particular influencer, you should definitely make contact and see if they might be interested in working with you in one way or another. It’s all about making the right connections and working with influencers who are the right fit for your brand.

Hold Events and Other In-Person Campaigns

Hold events and gatherings that are fun or simply sponsoring existing events that attract young people is a good way to go. It’s important to realize that just because you’re targeting a younger demographic, that doesn’t mean you can’t use in-person marketing techniques. In fact, these can be very successful. Some businesses and marketing managers seem to have a misguided belief that young people only exist online. It’s not true. With the right events, you can attract all kinds of young people and market to them face to face.

Consider Guerilla Marketing

Finally, you should look into the option of guerilla marketing because it’s the kind of exercise that can find a lot of success when it’s harnessed in the right way. Of course, doing that is not always easy and guerilla marketing techniques can be very hit and miss. Some of them work very well and others simply don’t land. But if you can find a way to make yours hit the spot, you’ll be on to a winner. Generally speaking, this is about making a splash and doing something that attracts attention to your brand and creates hype. Get out there and make it happen.

Targeting specific demographics with your marketing and advertising tactics is always tricky and it takes a careful and considered approach. You’ll get things right and wrong along the way, so be sure to learn from that and develop an approach that works best for your business going forward.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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