For those of you that need to make sure your sales team has the resources they need, you have to factor in all kinds of considerations. But have you thought about whether or not they have the sales enablement tools they need?
Sales enablement tools help your team members become better salespeople, and you have more software and products than ever to help you with this. Sales engagement tools are the resources needed to assure your salespeople can get the most out of their engagements with buyers throughout the entire sales process.
Sales and Marketing Integration
With sales enablement tools, you are able to integrate your sales and marketing. These tools help gather all of the expert knowledge you and your salespeople have and make it easily accessible to your entire team.
In just a few clicks, your salespeople have access to product overviews and other marketing needs. With real-time and remote access possible, your salespeople can market your products and services easier and close on sales much faster.
The more specific your team can be about your client pipeline the better. If your salespeople do not have accurate assessments, you will not have accurate assessments of your business. You need to know the real picture.
Why would you not want to be specific as possible about each of your clients and potential clients? And wouldn’t you benefit from knowing the specific reasons your salesperson wasn’t able to snag a client? With sales enablement tools you can stay on top of your salespeople, and you can stay on top of the reasons people are or are not doing business with your company.
Prospecting and Engagement Tracking
Those specifications will come in very handy for your sales team with their prospecting, and the aforementioned sales and marketing integration obviously helps your team with buyer engagement. Prospecting and engagement are key to closing deals, and you will without a doubt see benefits toward that process.
And since sales enablement tools are easily accessible, you can have real-time and remote input into and through your sales enablement tools. You will always have that real picture of things mentioned before. Any time you can improve your prospecting and engagement through sales enablement tools, you should definitely consider the investment.
Coordination of Sales Systems
Your sales team will be even more productive when they can work from all kinds of tech devices. From the computers at the office to their laptops and mobile apps, your team can sell more when they have the systems that enable success from the office or when out in their turf, regardless of which system device they are using.
If you do not have the software and support to ensure this is possible, you should invest in sales enablement. When you make this investment, there is better coordination of your entire sales system. And your employees will not have any excuses for not being able to access the information needed to close a deal or ensure accurate and current record keeping.
You also will have better department collaboration. Gone are the days when only certain people at your office would be privy to only certain parts of your data. And gone are the days when you have to limit access because of employees that don’t have the right technology aptitude.
Sure, you can still restrict certain parts of your data. However, you want as many people as possible to be able to access what they need and access it when they want it. Trough the use of sales enablement tools, you are able to better cross-train your employees, and you are able to take some of the weight off of your technology department. All of your departments will be able to work better with one-another having more access to information and an easier time sharing information across your departments.
As you can see, sales enablement tools will indeed help your business. Each of the five ways just covered clearly outlines the benefits you can expect. You will indeed get the results that your team needs.