Starting a coffee shop is not an easy feat. However, getting the business up and running will seem simple compared to keeping it going. You might be able to get your coffee shop started, but you need to turn it into a success if you want your business to survive. Once you have the capital to build your business, all of the choices you make need to help you secure its future. You could be competing against many other businesses selling coffee, whether they’re other coffee shops or even fast food places that have coffee on their menu. There are some key things you will need to consider to get it right.

The Right Location

Firstly, you need to be able to secure the right location for your business. This is something you will need to consider when creating a business plan and perhaps when seeking funding for your business too. You need a location that’s convenient for your customers, whether you’re targeting commuters, people looking for a quiet place to work during the day, or people who want somewhere trendy for evenings and weekends. It can take a while to find the perfect location, which ideally wouldn’t be too close to any competition.

Something to Help You Stand Out

There are many coffee shops in most places. Even small towns will often have more than one competing with each other. So if you’re going to create a successful coffee shop, you’re going to need something that makes your business unique. What is going to draw in your customers and make your coffee shop different from any others? While you need a unique selling point, it has to be one that meets a demand or gets people’s interest. It can’t just be a gimmick that is perhaps intriguing at first but soon doesn’t seem so interesting.

Excellent Service

Good customer service is vital for any coffee shop. If you want to ensure good service, you should be providing plenty of training for your staff. From coffee roasting classes to barista training, you need to give your staff the training and support they require. You should consider the customer service and product quality standards that you want to uphold. It’s certainly important to offer quality coffee, but people will keep coming back for the service even if the coffee isn’t the best in the world. Of course, it’s best if both your coffee and customer service are excellent.

The Right Pricing

Pricing your products correctly can be tough. You need to set a price that your customers will be willing to pay, but you also need to cover all of your costs. It’s important to balance the cost of providing your product, its perceived value, and the price you put on it. When you’re thinking about pricing, consider the complete package that you deliver to your customers, including the atmosphere of your coffee shop and the customer service you deliver. People are paying for more than just coffee.

It’s tough to keep a coffee shop going, but it’s possible if you have a solid plan that you can use.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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