There is always room for growth within a business; in fact, it is one of the necessities in order to keep relevant and sustain a good business. It isn’t always easy but it’s certainly a step in the right direction, whether it is upgrading systems, changing up staff or beginning to offer new services, the list is endless so be sure that 2020 is the year that you step up the game. 

So what can you change in order to make your business more successful? This is certainly subjective as different brands offer different things and this will come down to what you offer and analyzing your business to ensure that you’re creating something important to your brand. This may include looking at your business analytics and finances to see what’s been working and what isn’t working, you may find that you have been working on a specific campaign that hasn’t quite hit the mark, so it may be reassessing your marketing goals and campaigns or perhaps it’s time to upgrade your phone systems. Let’s see what the typical ways are: 

  1. Computer upgrades – if your computer systems are old and outdated, you will find that your systems won’t be working as efficiently and this could cost you custom or even cause issues with your pre-existing customers. There are certainly ways in which you can upgrade your systems which will benefit both your brand’s functionality and also its security. Old systems are more likely to be open to theft and online crimes, so ensuring you have good security is key to avoid unwanted costs and issues. You need to look at IT solutions to ensure everything is up to date and in good working order and see your business bloom.

  2. Better social media – social media has overtaken the world of marketing and digital marketing is now huge and incredibly relevant. Millions of people use social media every single day so the option to expand your market is there and waiting. Use your social media as well, from Instagram to Twitter and be sure to post relevant content that is both informative and engaging. This will help you bring in some more customers and could translate into sales. You need to start looking at your competitors and what they do and this can really assist you in doing the same.

  3. Get active – talking to your customers and getting to know them more as people will really help you grow. Talking to them more, achieving better communications will really assist. It will show your potential customers that you care and you can adapt your services and your campaigns to your customers and to look into new ideas that could benefit the company. Good communication will always win over anything else, so be sure that you are continuing to provide stellar care to all your customers. Get out to events and local fares, start talking to people at marketing events and start learning what people in the local area may want. This will make a world of difference to growth. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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