Efficiency is one of those buzzwords that every company uses. After all, an efficient business is a productive one. But when you’re trying to make a business efficient in every single way this is quite the challenge! But what can you really do to ensure that the business is truly efficient? Is it actually to do with the processes?

Consistency Across The Brand

When you think about your business image in conjunction with your social media, and every little nugget of information you put out there, it’s all fuelling a specific image. You need consistency across the brand. There is no point in having your social media communicate one aspect while your website communicates another. And this is why you need to align everything. It’s always best to start with the website and making sure that this truly communicates what you’re about. There are plenty of web design services out there that can help you with this, such as on connectivewebdesign.com/services, and when you start to build up the brand, making sure that you stick to it is what will help you to build the relationship with your audience. Keeping a consistent brand means that everybody will stick to the script, and not veer off course.

Seeing Your Impact On The Process

It’s important to step away from the business on occasion. You may believe that you’ve got a hold on the company, and you think that the way you’re going is the one true way. But if you take the opportunity to step back and truly assess if you are a help or a hindrance, you might be surprised. The business should function without you anyway, but if you feel that you can’t step away at all, you may very well be hindering efficiency. Yes, everything comes from you, and this means that if you lead in a certain way, or evoke a certain trait, for those people that feel they need to follow your lead, they may very well be doing everything wrong. This means you’ve got a step back and look in the mirror sometimes. A business might very well do better without you micromanaging everything.

Creating A Positive Community

We live in an age of targets and deadlines, and in many offices, it is all about putting your eyes down, not speaking to the person next to you, and just getting on with it! But if you really want a business to be efficient, you have got to focus on the culture and the community. A community isn’t just about the people in the office, it is about the interaction with customers, the clients, and everybody in the round. This article on theguardian.com/ provides a very interesting perspective on creating a sense of community to help a business thrive. If we create a positive environment, people will work better. When people are unhappy, they are demotivated, they are slower, and you have to wonder how long they will be with you for.

To make a business efficient in every single way, it isn’t necessarily about the processes. The process is vital, as it is the structure. But you have to look at these three aspects and see what you can improve on in the meantime.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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