There are few times more exciting in business than when you have a new product to sell. But before you can sell it, you need to let the world know that it exists. Without doing that, you can’t hope for the product in question to sell at all, let alone to sell particularly well. So you will need to make sure that you are aware of how best to market that product. As it happens, there are plenty of effective means of doing just that. Let’s take a look now at a few of the best.

Merchandise

Sometimes the best way to get the word out about something is to make other products which proudly display it. This process of merchandising has a long and proud history in the world of business, and there is certainly plenty that you can expect to get out of it. It is easy to do – you just need to go to the right supplier with your advertised product and your brand – and it is also hugely versatile. Whether you advertise on umbrellas, mugs, t-shirts, pencils, or whatever, you can be sure that it is going to be surprisingly effective.

Email Marketing

Back in the day we had direct mail (well, it still exists, but…) and these days we have email marketing. If you have not yet looked at email marketing as a way to shift some products, you should start to consider it. You might be pleasantly surprised at just how effective this can be, especially if you are able to find the right list of recipients. Those are easy enough to come by if you search around, and the next most important thing is to learn how best to construct the email itself. With a little practice, you’ll get there, and it will be hugely powerful.

Instagram

Social media is always a good idea when you are trying to sell anything. In particular, twitter and facebook are great for branding in general, while instagram is the place to go if you want to sell a specific product. You can buy an advert that appears on timelines and which demonstrates, via an autoplay video, exactly what the product is all about. That is a hugely exciting, effective means of marketing a product, and one that is fast becoming big business. Get in there now while it is still an affordable means of marketing a product.

Trials

Finally, if you have the kind of product that can be trialled, then offering that trial is absolutely one of the best ways to get people to know the product, and hopefully to want it for themselves. If nothing else, it will mean that they are likely to tell people about it, and in this way you can hope for the product to spread as an idea. That is half the battle, so it is a hugely important tactic that you need to focus on from the start.

As long as you try out these, you should find that you can sell your product in much higher quantities in no time.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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