When competition is high, it’s your branding that’s going to set you apart from the rest. It’s useful to define your brand as the persona of your company; who you are, and how you wish to be perceived. Your brand encompasses everything from your values to tone of voice, content, and the aesthetics of your products. Branding can be viewed as the procedure involved in creating a certain image that represents you. The image should be thought of as being in the mind of the consumer. If you’re looking for a few ways to boost your brand image online, you’d be well advised to try a few of these. 

Try Video Marketing

Video marketing is an excellent way to boost your brand image online. The fact is, most consumers will retain more of a message when presented with visual video content. In the world of social media, video content drives plenty of shares and likes. In video format, you have the chance to be as creative as you like with your marketing. Got an idea for a funny video promo sketch- why not make it happen? Want to market yourself with a live product demonstration- go on and brave it! With video, the possibilities are endless, and you have a format to really show off your brand image. 

Call in the Influencers

Influencer marketing is a super way to boost your brand power online. The trick is to find the influencers who are most likely to appeal to your audience. Look for any influencers who are already raving about your products (without you asking first)! If you can’t find any of these, use sites like TRIBE to search for influencers via industry-related categories or hashtags. Most brands end up using micro-influencers, these have smaller but very active communities who follow them. Influencer marketing is great because they have very loyal audiences who will fully trust their recommendations. Influencers know how to work your brand into their usual content subtly. Low key tactics like this work well as they feel entirely authentic. 

Improve your social media content

With so many brands competing on social media, it pays to improve your social media content. Have a look at your brand idols with great social media presence. Look at the top players in your industry, see how they run their social media, and give yourself a few tips. Of course, this doesn’t mean copying your favourite brands or competitors; it just means learning from them. When you are posting content on social media, always look back to your customer profiles to ensure that you are sharing content which is going to grab their attention.With excellent social media content you’ll have more chance of finding new customers

Track your brand response 

The online world loves to talk about brands, whether it’s product reviews, praise on socials, or bad feedback. To protect your brand online, you need to keep an eye on all the instances that you are mentioned and respond as appropriate. Trackstreet is a good company that can help you to do this. With this online brand protection software, it’s simple to access control over your entire brand across the web.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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