When you’ve made the decision to plan an event for your big business open day, you need a plan. Pens to paper, people, planning is a priority! Not only do you need a plan, but you also need to know how to make it run as smoothly as possible so that you can start bringing the customers through the doors. Your business needs to be a success and a lot of that success hinges on how the opening day goes.

To ensure that you have the best possible chance for success, let’s take a look at some of the best ways you can prepare for your big day!

Know Your Goal. Before you start, what’s the point of this open day? Are you announcing your business to the world? Are you hoping to get started with an amazing discount to attract people into your store? Whatever your goal is, you need a team of people right there with you to ensure that your goal is met. You need people putting up the signs on the windows.

You need to ensure that the experts who installed the walkway canopy to protect people from the rain have done a secure job. You even need to ensure that your marketing team has announced your big event in the media. Once you have a goal for this day, delegate to your team and make sure that everyone is in on it with you.

Plan, Plan & Plan Some More. Knowing why you’re doing what you’re doing is one thing, but now you need to work out how you’re going to do it. For example, you may not think so, but it could be worth having some form of entertainment on the day. You could have people on stilts making balloon animals for the children who visit. You could have freebies (let’s say it’s a bakery, why not bake cupcakes?) being handed out to all those who step through the doors. There are plenty of ways to entice people to come inside during your opening day.

Get Some Help. Rome was not built in a day, and your store isn’t going to get your yearly revenue squared away after one event. That’s okay – majesty takes some time. It’s easy to take on all the responsibility as a small business owner, but it’s much easier to get some help from others and make this a team event. A solid team working together can make events go off without a hitch, and you can ensure that this is the case for you, too.

Accessorize. Your retail space needs to look good, and you need to bring on the decorators and cleaners to get it ship-shape for opening day. This is your one big chance to make a great impression on people, and you can only do that if you’re smart with how it all looks. Don’t be afraid to go all out, here.

This day is going to be the one you want reported by the local newspapers in a positive light. With these ideas, you can make it happen!

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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