A marketing professional who falls behind the times is one who will put himself or herself out of a job. If you want to stay competitive, you have to know not just what’s going on in the world of marketing today – you need to know what’s going to happen in the future. As such, you need to use these essential methods to stay on top of industry trends.

Take Online Courses

The internet is an astonishing tool not just for marketing, but for learning. There are thousands of great online marketing courses available, ranging from free courses offered by major companies to excellent paid courses from prestigious universities. Taking some time to enroll in and complete these courses is a fantastic way not only to get an idea of what’s going on in the industry right now but to learn more about the theory that underlies the hottest marketing trends.

Attend Industry Events

It’s also a good idea to go out to industry events whenever possible. Attending events like the Utah DMC 2019 can help you find out more about how the industry is operating as a whole and get a sneak-peek on how the companies at the cutting edge of marketing are conducting business. If you’re able to spend some time at these events, you can walk away with a good idea of what the future of marketing is going to look like.

Network in Your Area

Even if you can’t go to the big events, you still need to get in contact with other marketing professionals in your area. Networking locally isn’t just a good way to learn more about marketing techniques – it’s a great way to establish the connections you might need for the future. Whether you’re just getting together to workshop new ways to operate in your area or you’re looking to establish a strong relationship for jobs in the future, local networking is a must.

Study the Literature

Finally, make sure to keep up to date on marketing literature. Articles published by the experts can carry a lot of insight into the current market trends. You can also read up on current successful companies and their marketing tactics to learn what works and what doesn’t without having to take a whole separate course for it. Just doing a little reading on your own can help you learn a lot and keep you up to date on what changes are happening in the industry.

If you want to stay on top of industry trends, you’ll need to really put in some effort. Go to conferences, talk with your peers, and don’t be afraid to do some studying. If you can put in the effort now, you’ll see real results when you put this new information into practice.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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