When it comes to attracting new clients and customers, there is no better way to do it than to make sure your name is out there. Here are a few tips on how you can turn your business’s name into a recognizable brand.

Work Out Your Target Audience

First of all, it’s a good idea to work out who exactly your target audience is. Every company has a certain budget when it comes to marketing and publicity, and throwing that budget wildly around will just mean that you don’t really attract anyone. Instead, hone in on a more narrow area by taking a good look at your product and working out who exactly you’re aiming at. It’s important to be realistic: if you’re aiming at college students, you’ll need to focus on affordable pricing, whereas if you’re targeting newly retired homeowners, you may be aware that they have some cash to spare. Working out who your target audience is will make it a lot easier to ensure that your advertising and marketing campaigns actually reach them.

Establish Trust Among Your Customers

There are few things that are more important to your company’s longevity in the marketplace than becoming a brand that people trust. That means they’re a lot more likely to pass your name onto their friends and family, widening your clientele and customers. First of all, you need to make sure that all your customer data is completely protected. Store it on the cloud rather than in filing cabinets and invest in systems like IAM Solutions that will improve your company security overall. Secondly, you need to make sure that your product is top-notch as often as possible. However, you should remember that it’s a lot more easy to forgive if your product breaks and you have excellent customer service that’s responsive and fast. If a customer has a complaint, make sure that you sort out their problem quickly and with complete transparency – this will ensure that even if the product itself wasn’t perfect, they’ll still recommend your company to others. 

Come Up With New Ideas

One of the best ways to get known in your business is with originality. This might mean a completely unique marketing campaign or even a product that’s the first of its kind. If you’re doing something different, people will be interested and they will take notice of you. Telling yourself to come up with an idea is easier said than done, so it’s important that you collaborate with the people you work with – sit together and brainstorm to come up with new ideas and new ways to do things. A lot of the time, different aspects of different people’s ideas can be reshaped and reformed and put back together in a way that is truly original and exciting and that will catch the attention of other businesses and consumers alike.

Get Your Name Out There Online

One of the quickest and easiest – and cheapest! – ways of getting your name out there is through social media. The internet makes it incredibly painless to get in touch with people and to create a company voice and brand that potential customers will warm to. Set up Facebook, Twitter and Instagram accounts so that you can be reached on all platforms, and consider hiring a social media expert who really knows their stuff. If you don’t know your way around Twitter, it’ll be obvious and it might not look very professional. If you choose to do it yourself, make sure that you post regularly and that you check who’s been talking to you on social media: a lot of people use it as a way to raise problems or issues with your product or to ask questions, and getting back to them in a quick, friendly, professional way can do wonders for the way that you are perceived online. 

Start Networking At Events

For a lot of people, the idea of networking is pretty heinous. Going to an event, clutching a warm glass of wine in a sweaty palm and having to make conversation with people that you’ve never met before? It isn’t fun by any stretch of the imagination. But networking events are unfortunate necessities that you must get through in order to get your name out there. Firstly, make sure that you have plenty of business cards in your pocket, and that they have your contact information on there along with your name, your company name, and something that indicates what you do. Secondly, don’t be afraid to approach people with a smile – everyone fears being alone at these events, so your presence will be welcomed. Thirdly, those people are all looking to network and to strike up relationships that are mutually beneficial, so don’t be afraid to be bold.

Create A Blog

Blogs are one of the absolute best ways to get your name out there. You should have a website set up with your contact information on there, along with an explanation of what your company can do for people and the services that you offer. Your blog can go on the website on its own page – if you aren’t confident in your own writing skills, you could hire a copywriter to create posts for you. Remember that your blog shouldn’t be all about promoting your own product. The blog subjects can be about other issues in the industry – how you can reduce plastic use in your area, for example, or behind the scenes interviews with people who work in different areas in your business. Make sure that your passion for what you do shines through on your blog, and slip in some phrases that will work for search engine optimization so that your site is a top hit whenever people are looking for relevant phrases on Google.

Getting your company name out there doesn’t have to entail hiring hugely expensive billboards – in fact it can be cheap, easy, and largely inspired by your own ingenuity. These tips should help to ensure that people have heard of your company and understand what you can offer.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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