We doubt there is a business that’s not online based in some way at the minute. Even if it just be a website where you’re displaying the products that you sell in-store, because that’s your only base, you’ll still have that online presence to draw people in. Any smart business would do so because if someone hears anything about your company through word of mouth or advertisement, the first thing they’re going to do is find their way to your website to see what they can buy or find out about your company. There’s also going to be a lot of you reading this that are solely online-based businesses, and you’re going to need all of the support that you can get. Building a good online presence is only half of the giant battle. What follows is a lot of maintenance and protection that we’re going to talk about, so that your business doesn’t get lost in the crowd, or fall into hot water! Keep on reading to find out more.

The Maintenance

The maintenance is something you definitely need to think about because it’s so easy for you to lose the presence that you gain over time, especially if you become a little bit lazy with it all. So think about using light marketing techniques such as SEO. SEO can either be a really aggressive all or nothing style technique, or it can be something that you have running in the background to keep your presence up. It’s based around improving your rankings in search engines, which is definitely something you need to think about. If you’re looking for a quick boost perhaps think about using Google Adwords. You’ll pay for a top spot on Google search engine for a certain amount of time, and your ads can appear on selected websites!

The Dangers

There are some real dangers that you need to think about, especially as your business grows and the customers using your website does too. Cybersecurity is something that’s so hard to manage, which is why it might be worth outsourcing the protection of your website. Cybersecurity Services are easy enough to find, but you need to make sure you’re using basic principles as well, such as using a reliable hosting service and always regularly changing your passwords to things. Using a VPN to operate your website from and do your browsing might also help, especially if you’re browsing sensitive information a lot of the time.

Grow The Presence Further

There are always ways that you can grow your online presence further, and that’s through promotion. You can promote your website heavily through the use of your social media pages, all you have to do is link to a product and sell it well, and people will follow the link to your website. You could also focus on more direct marketing techniques if you feel like your online presence is falling. Having a really professional and well working website is also going to be a bonus, the more professional it looks, the more people that will use it!

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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