The digital world of advertisement and marketing can seem like a complex, confusing, and laborious task. There’s a whole catalog of articles, help guides and DIY tutorials for boosting your online presence. Navigating through the many guides and best practice tips can be like learning a new language, with technical terms and jargon being thrown about, it’s easy to get lost. Thankfully, there are some easy steps that anyone can take to point their business in the right direction. It’s all about being doing your a small of it of research and finding out what you need to do to gather leads and clientele, and ultimately, more business.

  1. Self-managed social media

You’ll likely have firsthand experience of managing your own social media profiles, uploading photos, commenting, and posting statuses. Well, that’s no different than managing your own business profile. You can easily set up a business profile in little to no time on Facebook, Instagram, Twitter, etc. Social media is an intuitive tool that’s easy to use, and it can make a noticeable difference to your business. All it requires is a bit of time injected into your profile(s) each day. You don’t need to be an expert, posting engaging content, photos, and anything that’s easily digestible will make for good form on your social media pages. Show your services or products and put them on display for everyone to see. Best of all, it’s free! It won’t cost you a penny unless you want to pay for advertisement campaigns, but even then, it’s incredibly cheap for the results that it can offer.

  1. SEO

If you’re wondering what SEO is, it stands for Search Engine Optimization, which simply means optimizing the results in which your website places when someone Googles/searches a keyword or set of keywords. For instance, if you’re looking for a local electrician, you may search for the words “local electrician” and likelihood is, is that you’re going to pick a company that is on the first page of results, usually the top result that comes up. That’s what SEO means, and you can understand how important and valuable it is to so many companies. There are lots of guides and tips on quick wins SEO online. Easy to learn steps you can make to drive your search ranking up and get those clients through the door. Google usually being the main search engine to worry about, but there are other widely used search engines around. So you’ll have to bear these in mind too.

  1. Hire an expert

Though learning digital strategies yourself can be a money-saving method, it’s essential to weigh up your time and the cost of learning, against money spent actually running your business. Often you’ll find that it’s more cost effective to hire an expert to complete the more complex tasks for you. Especially if you’re operating within a competitive market, you’ll need to use any available resources to your advantage. Thankfully, there are many agencies, freelancers and digital experts on hand to help with precisely this. Many agencies offer a whole suite of digital marketing methods to help gather that crucial business. Simply contact a reputable digital marketer, talk them through your plans, goals and current business standing and they’ll be able to formulate a strategy based on your information given. Alleviating all your time and worry so that you can focus on the other aspects of your daily activities.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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