Having a startup can be one of the most exciting career decisions you ever make. Some of the most well-known brands have begun as startups. However, a startup isn’t a get-rich-quick scheme. Many would-be entrepreneurs find themselves faltering due to a lack of foresight. These are five common obstacles for a startup’s growth.

Lack of a Plan

There needs to be more of a strategy for your startup than to just make money. You can’t predict the future, but you can make some shrewd business decisions based on common sense. Consider the market you’re trying to corner and how it might evolve over the years. How will your startup be able to adapt? There should be backup plans in place so that you can easily bounce back from any setbacks.

Lack of Marketing

Did you ever hear about the startup that didn’t do any marketing? Obviously not, because if they did marketing, you would’ve heard of them. You need to get your startup’s name out there as early as possible. Look for advertising on social media platforms and in your community. Even after you launch, you should take part in regular advertising campaigns so that your name stays in people’s minds.

No Business Sense

No matter how well someone does in school or what degrees they earn, the real test of their business sense is when they’re finally getting one off the ground. You need to know about what it takes to run a startup, from handling your budget to hiring a corporate lawyer for legal advice. Do as much research and hands-on learning before. A startup can be a leap of faith, but planning can help you to have a much safer landing.

Money Issues

Your startup needs to have a budget that provides a solid foundation. While you’ll have to start relatively small, this can help show how good you are at making a dollar stretch. Startups that get too eager too fast can end up blowing their budgets and struggling to stay afloat. Hire a trustworthy accountant to help handle your finances.

Lack of Innovation

Startups succeed on the basis of being able to provide customers with something revolutionary. If your business is too similar to current startups, it will hard for you to compete unless you’re demonstrably better. Instead of rushing into creating a startup, flex your creative muscles on a daily basis until you have an epiphany.

Knowing what to avoid with your startup can be just as effective as knowing what to do. Even if some of this seems like common sense, it’s all applicable and worth remembering. As your startup expands, you can credit yourself for knowing about how to follow the right path.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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